Asia-Pacific’s video revenue is projected to reach $196 billion by 2030, according to new forecasts from the regional consultancy Media Partners Asia (MPA). The report, released on March 14, 2024, highlights that this growth will primarily stem from streaming services, creator-led video, and connected TV, while traditional television continues to decline.
The annual Asia-Pacific Video & Broadband report estimates that total screen revenues will rise from approximately $171 billion in 2025. Notably, all net gains during this period will be attributed to online video. Premium video on demand (PVOD), which includes subscription platforms and ad-supported services, is expected to contribute an additional $12.5 billion, reaching $52 billion by 2030. In contrast, traditional television is forecasted to lose around $8 billion as linear advertising and pay-TV subscriptions dwindle.
Vivek Couto, CEO and Executive Director of MPA, emphasizes that the shifting landscape reflects a fundamental transformation in the region’s screen economy. “Value is shifting decisively toward streaming, social platforms, and CTV-led monetization,” he explained. Couto noted that markets with strong local content ecosystems and pricing power are likely to outperform, while traditional television faces what he describes as “long-term structural erosion.”
Japan and India are identified as the key players in driving video growth outside of China, albeit for different reasons. In Japan, the surge is attributed to higher-priced service tiers, premium local content, and sports events. Meanwhile, India’s growth is primarily volume-driven, increasingly supported by improved monetization strategies, broader advertising options, and a rapid shift towards connected TV.
Connected TV has emerged as a significant growth driver. MPA’s report indicates that there are currently nearly 160 million connected TV households in the Asia-Pacific region, excluding China, with an additional 100 million expected by 2030. The largest markets include Japan, India, South Korea, and Indonesia. This migration towards big-screen streaming is enhancing viewer engagement and improving advertising yields.
User-generated and social video platforms are poised to gain from the growth of online video advertising. Outside China, platforms like YouTube, Meta, and TikTok are capturing a significant share of new advertising spend. In China, the leading platforms are Douyin, Kuaishou, and Tencent. Short-form video platforms are also adapting, with micro-dramas becoming a notable revenue category expected to expand in markets such as India, Indonesia, Japan, and Thailand over the next five years.
As household penetration increases in developed markets like Australia, Japan, and South Korea, premium streaming growth is becoming increasingly driven by average revenue per user (ARPU). Platforms are responding by raising prices and introducing higher-tier products that bundle premium sports and local content. MPA forecasts that premium advertising-supported video on demand (AVOD) revenue will rise from $8 billion in 2025 to over $12 billion by 2030, with major contributions from India, Japan, and Australia.
The report also highlights the rapid adoption of artificial intelligence tools across various stages of content production, including development, localization, post-production, and marketing. These efficiencies are helping to reduce costs and expedite production timelines.
Overall, the Asia-Pacific screen economy is expected to grow at a compound annual growth rate (CAGR) of 2.8 percent from 2025 to 2030. Online video is projected to grow at a CAGR of 7 percent, with the top 15 online video platforms anticipated to command 58 percent of total online video revenues by 2025. This trend is underscored by the dominance of platforms like YouTube, Douyin/TikTok, and Netflix, alongside strong national players such as JioHotstar in India and U-Next in Japan.
