UPDATE: Home saunas are rapidly emerging as the latest status symbol among affluent homeowners, reshaping the landscape of luxury real estate. Recent trends reveal a striking shift towards “wellness design,” as high-earning Americans prioritize health and longevity, transforming their residences into personal retreats.
In Scottsdale, Arizona, Brian and Kristi Culhane have taken this trend to new heights. The couple has invested approximately $100,000 in a custom sauna built by Spa Steam and Sauna, renowned for supplying luxury hotels like the Ritz-Carlton. “Having one at home saves us hours a day,” Brian, cofounder of eXp Realty, shared, emphasizing the convenience and privacy of their sauna experience.
Homeowners across the United States are clamoring for saunas, with HomeAdvisor reporting that the average cost for installation ranges from $2,500 to $7,000, while basic models start at $1,000. For elite clients like the Culhanes, costs can soar well beyond $100,000.
Saunas are not merely a luxury; they are part of a broader trend towards enhancing mental and physical well-being at home. Studies indicate regular sauna use is linked to significant health benefits, including improved cardiovascular function and enhanced immune response. This growing interest signals a cultural shift where investing in one’s health is as important as traditional luxury items.
Wes McMahon, owner of Sun Valley Saunas, reports a notable increase in demand for spa-like amenities. His clients, particularly in affluent regions such as Idaho and Los Angeles, are requesting full spa suites that include saunas with advanced features like Wi-Fi controls and changing rooms.
Real estate experts highlight that the demand for wellness amenities is not confined to a specific age group. Ivan Chorney, a luxury real estate specialist in Southeast Florida, noted that both older and younger buyers are prioritizing wellness features. “Many of my clients are hyper-focused on longevity because we want to be around for our kids and grandkids,” he stated.
As this trend continues to gain momentum, developers in major cities like New York and Miami are incorporating saunas and wellness spaces into new luxury buildings. In New York City, saunas have become a “hot commodity,” with many developments offering them as essential amenities that buyers now expect.
Chorney recently purchased a condo in The Well at Coconut Grove, a new project in Miami expected to welcome residents in 2028. This development promises to merge luxurious living with holistic wellness, featuring a communal bathhouse equipped with saunas, cold plunges, and more.
The trend towards wellness-focused real estate is poised to grow even further. As the Culhanes demonstrate, having a sauna at home is not just about health; it’s a statement of wealth and lifestyle. This shift underscores the increasing importance of personal well-being in the luxury market, ensuring that home saunas are here to stay.
The message is clear: affluent homeowners are investing in their health at home, redefining luxury in the real estate landscape. As interest in wellness amenities continues to surge, observers anticipate that this trend will only expand, making saunas a must-have for the elite.
Stay tuned for more updates on this developing story as we track the impact of wellness trends in the luxury real estate market.
