A recent promotion by DoorDash has sparked a surge of male delivery drivers visiting Sephora stores, resulting in humorous situations as they attempt to fulfill beauty product orders. On July 23, 2023, DoorDash launched a limited-time offer that provided customers with a discount of $50 on purchases of $100 at Sephora, available exclusively to DashPass members.
The promotion permitted a maximum of 8,000 orders, but required DoorDash drivers to physically visit the stores to select the items, as the discount could not be applied to pick-up orders. Traditionally a female-centric beauty retailer, Sephora became an unexpected hotspot for male DoorDashers, who found themselves navigating the aisles in search of the right shades and products.
Social media users quickly captured the comical scenes unfolding in stores. One video features two male DoorDashers struggling to identify the correct makeup products, with an on-screen caption stating, “The DoorDash Sephora promo has men out here searching for the perfect shade of nude for the girls.” Another clip shows a long line of male delivery drivers at the Sephora checkout, highlighting the unusual gathering.
The humorous nature of these shopping experiences resonated with many shoppers. One DoorDasher documented his own experience, expressing his surprise at the bustling environment. His video featured the caption, “Doing DoorDash and finding out Sephora has an amazing deal today. The hard way,” while he tried to make sense of the beauty aisles.
Reactions from customers reflected a mix of amusement and appreciation for the efforts of the male DoorDashers. One commenter shared their satisfaction with their delivery, stating, “Didn’t realize the DoorDashers shopped the order. My male dasher did a great job. Everything was perfect!” Another noted that their male driver contacted them to suggest an alternative product when their requested item was out of stock.
While many customers praised the male drivers, some expressed relief at receiving their orders from female DoorDashers. Comments included sentiments about the efficiency of female drivers, with one user stating, “I got lucky, and my dasher was a female. Quick and painless.” This led to a humorous comparison of experiences, with some feeling they had “lucked out” by having a female driver.
The unexpected crossover of male DoorDash drivers into the world of beauty shopping has provided both laughter and a unique perspective on the challenges of fulfilling specific product requests in a predominantly female environment. As the promotion ended, it became clear that the experience resonated with customers, leaving a lasting impression of the humorous side of online shopping.
DoorDash, which also partners with beauty retailers such as LUSH, CVS, Sally Beauty, and Victoria’s Secret, has managed to create a lively interaction between delivery drivers and customers, transforming a simple promotional event into a trending online conversation.
