PayPay Corporation, a subsidiary of SoftBank Corp., has entered into a significant capital and business alliance with Binance Japan, a subsidiary of the world’s leading blockchain ecosystem by trading volume, Binance. Announced on October 9, 2025, this partnership marks a pivotal step in integrating cashless payment solutions with digital assets in Japan.
As part of the agreement, PayPay has acquired a 40% equity stake in Binance Japan. This collaboration aims to enhance the financial experience for users by merging PayPay’s extensive cashless payment infrastructure, which boasts over 70 million users, with Binance’s innovative blockchain technology. The alliance is expected to create a seamless connection between cashless payments and digital assets, a move that could redefine the landscape of financial services in the country.
Innovative Financial Solutions Ahead
Both companies will leverage their unique strengths to co-develop products and services that cater to the evolving needs of Japanese consumers. Initial initiatives include exploring new technological integrations that will facilitate the use of digital assets within the PayPay ecosystem.
Masayoshi Yanase, Corporate Officer of PayPay and Head of the Finance Business Strategy Division, expressed enthusiasm about the collaboration. He stated, “By investing in Binance Japan, we will provide Binance users with solutions that combine the convenience and security of PayPay.” He emphasized the commitment to enhancing Japan’s financial infrastructure by offering a variety of tailored financial services.
On the other hand, Takeshi Chino, General Manager for Binance Japan, highlighted the strategic importance of the alliance, saying, “This collaboration represents a significant step toward the future of digital finance in Japan.” He believes that by merging PayPay’s vast user base with Binance’s technological innovations, they can make Web3 services more accessible and secure for users across the nation.
About PayPay and Binance
PayPay Corporation is renowned for its cashless payment service, widely adopted by merchants and consumers across Japan. The service not only facilitates everyday transactions but also includes features such as peer-to-peer money transfers and investment options, expanding its utility beyond traditional payments. PayPay is dedicated to ensuring user safety with a 24/7 customer support hotline and a compensation system for unauthorized transactions.
Binance, recognized as the world’s largest cryptocurrency exchange, serves over 290 million users in more than 100 countries. The platform is noted for its industry-leading security measures and a diverse range of services, from trading to educational resources.
Binance Japan has been operational since August 2023 and is registered with the Kanto Local Finance Bureau as a cryptocurrency exchange service provider. The alliance with PayPay marks a new chapter in expanding the digital financial market in Japan, aiming to enhance user experience and drive innovation.
As both companies embark on this strategic partnership, the implications for the future of digital finance in Japan could be profound, potentially setting new standards for how cashless payments and digital assets coexist and thrive in a rapidly evolving financial landscape.
