UPDATE: The UK fantasy sports scene has been revitalized with the launch of Sweepmate, a new platform that combines sweepstakes contests with fantasy sports, officially hitting the market today. This innovative product aims to fill the void left by DraftKings, which exited the UK market in 2024.
Sweepmate, available on both Android and iOS, emerges as a response to the growing demand for engaging sports prediction games among UK fans. With DraftKings’ departure, the fantasy sports landscape was left wanting, but Sweepmate is poised to change that.
“Our goal is to create a product that keeps fans engaged right across the weekend, whether their favourite club is winning or not,” said Johnny Barnes, founder of Sweepmate. This new platform promises to add excitement to every match, from the Premier League to major events like the Euros and Eurovision.
The game mechanics are straightforward yet thrilling. Players select three teams, and if any of those teams finish in the first, fourth, or last positions, they win. Barnes emphasized the uniqueness of the game, stating, “Since no new teams are minted 90 minutes before the start, there is a great scarcity value.” This approach enhances the competitive edge and keeps players on the edge of their seats.
Unlike traditional bookmakers, Sweepmate operates as a pool-based game, meaning it doesn’t set odds or take a position. “We want people to win and we try to provide as much information as possible to players,” Barnes added, highlighting the platform’s commitment to player engagement.
Sweepmate received its license from the UK Gambling Commission (UKGC) on March 27, 2025, marking a significant step in its establishment as a legitimate player in the UK’s gaming industry. The platform is designed to be user-friendly, making it accessible to both seasoned fantasy sports fans and newcomers alike.
As UK sports enthusiasts look for new ways to engage with their favorite teams, Sweepmate’s launch arrives at a critical moment. With its unique format and community-driven approach, it promises to re-energize the fantasy sports market and provide fans with a fresh avenue for competition and fun.
Stay tuned for more updates on Sweepmate’s performance and its impact on the UK sports landscape. As the platform gains traction, it could reshape how fans interact with sports predictions, making every game more thrilling than ever before.
