BREAKING: Robert Irwin has officially been named the new face of Australia in a major campaign with Tourism Australia, inviting Americans to “Come and say G’day.” This announcement comes as the wildlife conservationist gears up for his much-anticipated debut on Dancing With the Stars, set to premiere on September 16, 2023, at 8 p.m. PT/ET.
This exciting dual role highlights Irwin’s passion for promoting his homeland and wildlife conservation. It is a family legacy; his father, the iconic “Crocodile Hunter” Steve Irwin, famously showcased Australia to the world. Irwin expressed his pride in this new role, stating, “I am probably one of the proudest Aussies in the entire world.”
Irwin’s campaign aims to attract visitors to Australia’s breathtaking landscapes, from the Great Barrier Reef to the serene beaches of the Sunshine Coast. He emphasizes a personal connection to the region, stating, “Whenever I come home, I just feel such a sense of connection to this place.”
In a candid interview, Irwin also shared insights about his upcoming stint on Dancing With the Stars. “It’s like a childhood dream that I’ve had for 10 years,” he remarked, looking forward to channeling the same passion and energy that his sister Bindi Irwin brought to the show.
Transitioning from wildlife conservation to the dance floor, Irwin humorously noted, “I don’t know what’s scarier, crocodiles or West Hollywood.” His multifaceted career includes a recent viral campaign for Bonds Underwear, where he skillfully combined his love for animals with fashion. “I never thought I would be bringing awareness by wearing my Bonds underpants,” he quipped.
As part of the Tourism Australia campaign, Irwin is promoting itineraries that include must-see locations such as Australia Zoo, a sanctuary he describes as “an incredible haven of conservation.” He urges travelers to explore the stunning landscapes that define Australia, highlighting hidden gem beaches and distinctive wildlife experiences.
Irwin’s commitment to environmental advocacy resonates throughout his endeavors, as he aims to continue his father’s legacy through various media platforms. “I want to share a message of hope, positivity, and kindness,” he emphasized, underlining the importance of wildlife conservation.
Check out the “Come and Say G’day” campaign video and imagery at australia.com, and for those eager to witness Irwin’s dancing prowess, tune in to Dancing With the Stars this fall. Stay connected for more updates on his journey as Australia’s ambassador and his thrilling adventures in dance and wildlife.
Now is the time to embrace the spirit of Australia, as Robert Irwin leads the charge to showcase the country’s beauty and biodiversity to the world.
