URGENT UPDATE: Frida, the brand previously known for its viral breast milk-flavored ice cream, has just launched an astonishing new candy product—Boogie Bites. Released in October 2025, these sweet and sour gummies are shaped like real boogers and promise a taste inspired by the “real thing.”
Available exclusively on GoPuff for just $3.99, Boogie Bites aim to capture the imagination of both children and parents during the cold and flu season. Frida’s latest creation is not just a candy; it’s a quirky twist that connects directly to their popular nasal aspirator, NoseFrida, designed for babies and young children.
Frida’s Instagram post announcing the candy reads, “If anyone knows nose nuggs, it’s Frida. In honor of cold + flu season, we’re giving you a whole new [less gross] way to eat your boogers. Introducing Boogie Bites, the treat kids have picked for generations.” This playful marketing strategy is designed to engage families and spark conversations about health and fun.
The gummy candies will be available in major cities including New York City, Los Angeles, Houston, Chicago, Miami, Dallas, Boston, and Philadelphia. Frida aims to make a splash in these markets by appealing to parents looking for unique treats for their children.
Unlike other booger-themed products, such as Jelly Belly’s Beanboozled jelly beans—which have included booger flavors since 2007—Frida’s Boogie Bites promise a more palatable experience without any actual boogers involved. Instead, the ingredients feature tapioca syrup, cane sugar, pectin, and natural flavors, colored with fruit and vegetable juice.
The response to this unusual candy is expected to be significant, especially with the company’s history of creating viral sensations. Frida’s innovative approach to candy is likely to keep them in the spotlight, driving both curiosity and sales.
As the launch unfolds, consumers are already buzzing about the potential of Boogie Bites to become a must-try novelty candy. Keep an eye out for these gummies as they hit shelves, and prepare for a flavor experience that is both playful and unexpected.
With Frida’s knack for tapping into unconventional ideas, Boogie Bites may just capture the hearts (and taste buds) of kids and parents alike. Stay tuned for updates on availability and consumer reactions as this candy trend takes off!
