Choosing a smart TV is a significant investment that requires careful consideration. According to a review from Consumer Reports, certain brands stand out for their reliability and performance, helping consumers make informed decisions. The six brands highlighted in the report have established reputations for producing televisions that deliver vibrant displays and high-quality sound, ensuring longevity and satisfaction for buyers.
Leading Brands in Smart TV Reliability
Among the most reliable brands, LG takes the top position. Known for its diverse range of electronic products, LG has been a household name since its founding in 1947. Its models, such as the LG G4 OLED and the LG OLED evo AI C5, both available in 77-inch sizes, have received exceptional ratings for their picture quality and advanced features. Consumer Reports underscores LG’s reputation by noting it holds the highest reliability score, attributing this to the brand’s commitment to quality. Users have praised the brand, with one Redditor stating, “It was the best money I have ever spent on a TV.”
Following closely is Sony, which has a long history of excellence in television technology. Ranked second for reliability by Consumer Reports, Sony made headlines with its A95L OLED model, which was named the “King of TVs” at the 2024 Value Electronics TV Shootout. The brand’s innovation continues with the Sony Bravia 8 II, a QD-OLED TV that features sophisticated XR Processor and AI technology, producing stunning visuals. Additionally, the Netflix Adaptive Calibrated Mode enhances viewing by adjusting brightness based on room conditions.
Budget-Friendly Options and Established Brands
For those seeking affordability, Insignia emerges as a strong contender. As a house brand of Best Buy, Insignia offers a range of budget-friendly televisions, including the F50 Series LED 4K UHD Smart Fire TV, available in sizes of 70 and 75 inches. This model combines 4K resolution with DTS Virtual:X Sound for an immersive experience. Remarkably, Insignia has outperformed well-known competitor Samsung in brand reliability scores from Consumer Reports, showcasing its value in the market.
Samsung, a dominant player in the electronics industry, has been manufacturing smart TVs since 2008. Models such as the S95F and S95D have been recognized for their picture quality and anti-glare features. The S95F was even awarded CNET’s Editor’s Choice for the best TV in 2025, reflecting its top-tier standards.
Another notable mention is Philips, a historic brand established in 1891. Although it no longer manufactures its smart TVs directly, TP Vision, a joint venture with TPV Technology, now oversees production. The Philips 65-inch OLED 120 Hz Roku TV has been recognized for its performance, particularly in gaming and sports viewing.
Lastly, Hisense has gained popularity since launching its first successful smart TV series in 2015. Known for providing affordable options packed with advanced features, the Hisense 75-inch Class U8 Mini-LED ULED 4K UHD has received accolades for its brightness and gaming capabilities. Hisense ranks first globally in the 100-inch TV category, demonstrating its competitive edge in the market.
In summary, the findings from Consumer Reports highlight a diverse landscape of smart TV brands, catering to a range of consumer needs from budget-friendly options to high-end performance. By considering brand reliability and customer feedback, consumers can make more informed choices for their next television purchase.
