Network observability provider Selector Software Inc. has successfully raised $32 million in its latest funding round, achieving a valuation of $375 million. The investment was led by AVP, with participation from several firms, including Ansa Capital, Two Bear Capital, Sinewave Ventures, and Singtel Innov8. This financing comes approximately 14 months after the company secured $33 million from a consortium that included major internet service providers.
The challenge of troubleshooting network issues is significant, particularly because data packets often pass through multiple points before reaching their final destination. In a data center, for instance, requests between servers frequently traverse various switches and firewalls. As a result, when outages occur, engineers face the daunting task of identifying the specific device responsible for the disruption. Troubleshooting long-distance connections can be even more complex, as these often rely not only on a company’s private network equipment but also on the infrastructure provided by internet carriers. Organizations generally have limited visibility into problems affecting these external networks.
Selector, based in Santa Clara, California, offers an artificial intelligence platform designed to simplify network monitoring. The platform collects logs, metrics, configuration data, and other telemetry from corporate networks, utilizing built-in AI models to identify technical issues that would typically require manual investigation. One of the key features of Selector’s platform is its ability to map out typical traffic patterns within a company’s network. By comparing new requests against these patterns, the system can detect unusual activity that may indicate a malfunction.
Selector’s platform also has the capability to highlight whether a newly identified error has occurred in the past. The company generates natural language alerts that explain which system is affected and provide insight into the root cause of the issue. Administrators can further explore these alerts by entering inquiries into a chat box. For example, Selector can create a visual diagram illustrating the network paths through which a specific application’s traffic flows.
The platform’s data collection efforts enable the creation of a digital twin of an organization’s infrastructure. This digital twin can be instrumental for administrators, allowing them to test updates for bugs before implementing them in a live environment. Additionally, this feature supports planning for future hardware upgrades necessary to manage increasing traffic demands.
“Enterprises are moving away from fragmented monitoring tools toward platforms that deliver intelligence, context, and automation at scale,” said Kannan Kothandaraman, Chief Executive Officer of Selector. The company reported a remarkable 130% increase in annualized recurring revenue in 2025, driven primarily by demand from Fortune 1000 companies, which now represent 80% of its installed base.
Selector plans to utilize the newly acquired funding to further enhance its platform and support market expansion initiatives. The strategic investment underscores the growing need for comprehensive network observability solutions as organizations increasingly rely on complex network architectures to support their operations.
