Samsung will open the Consumer Electronics Show (CES) 2026 with its presentation on Sunday, January 4, 2026, at 22:00 ET, a notable change from its traditional midday Monday slot. The event, titled “The First Look,” will be held at the Wynn Hotel in Las Vegas and is expected to showcase a range of innovative products, including updates on the much-anticipated Ballie robot.
Viewers can catch the live stream through several platforms, including the Samsung Newsroom, Samsung Electronics’ official YouTube channel, and Samsung TV Plus. The company plans to share significant announcements leading up to the event, creating anticipation among tech enthusiasts.
Key Details and Expectations from Samsung
The keynote will be delivered by TM Roh, the CEO of Samsung’s Device eXperience (DX) Division. Roh is expected to outline the company’s strategic plans for the upcoming year, highlighting “new AI-driven customer experiences,” as mentioned in a recent press release. Alongside him, SW Yong, President and Head of the Visual Display Business, will provide insights into the visual display segment, while Cheolgi Kim, Executive Vice President and Head of the Digital Appliances Business, will share directions for home appliances.
Samsung has adopted an “Advent calendar” approach to its CES announcements, releasing information daily leading up to the event. Confirmed highlights include a new line of micro RGB televisions, with sizes ranging from 55 to 115 inches. Additionally, the company will unveil a comprehensive suite of appliances integrated with what it refers to as Bespoke AI.
As the CES date approaches, Samsung is likely to provide further details about its initiatives and products, maintaining the excitement surrounding its presentation. Updates will be shared as new information becomes available, ensuring that attendees and viewers are well-informed about what to expect from one of the show’s marquee events.
