A new analysis by Forrester Consulting reveals that Market Logic Software’s insights platform, DeepSights, delivers a remarkable 411% return on investment (ROI) over a three-year period. The findings, published in a Total Economic ImpactTM (TEI) study on July 14, 2025, highlight the platform’s efficacy in enhancing business performance and transforming insights into strategic advantages for its users.
The study is based on comprehensive interviews with DeepSights customers across various industries. It assesses the tangible impacts of implementing the platform within enterprises, illustrating how DeepSights supports decision-making and operational efficiency.
Key Findings of the TEI Study
Among the significant benefits outlined in the Forrester analysis are a 97% reduction in the time required to respond to insights requests and a 3% increase in revenue directly tied to the utilization of DeepSights. Additionally, the platform contributes to a 27% decrease in market research costs and provides insights more than 50% faster than traditional methods.
The study also emphasizes the cost avoidance achieved by replacing legacy IT solutions that support insights, with estimated savings reaching 50%. These metrics underscore the value of integrating artificial intelligence and market intelligence into business operations.
“The true business impact of applying AI and market intelligence effectively and consistently into business operations is all too often not measured,” said Dirk Wolf, CEO of Market Logic. “The Forrester TEI study provides an invaluable framework for tracking the positive benefits and material impact to business performance that our use-case specific Gen AI solution DeepSights has delivered.”
Implications for Businesses
The findings from the TEI study are particularly relevant for organizations seeking to enhance their market intelligence capabilities. By transforming trusted insights into actionable strategies, DeepSights enables companies to make informed decisions that drive growth and innovation. Major brands such as Unilever, Vodafone, Bayer, and Tesco have already reaped the rewards of utilizing this platform, showcasing its potential to foster insights-driven business models.
For businesses considering the adoption of market intelligence solutions, the insights presented in the Forrester study serve as a compelling case for the integration of DeepSights into their operations.
To access the complete TEI study, interested parties can visit the Market Logic Software website.
Market Logic Software continues to lead the field as a provider of market intelligence and insights solutions, helping organizations across the globe enhance their decision-making processes. Through platforms like DeepSights, the company remains committed to delivering significant operational efficiencies and driving business growth for its clients.
