Apple is reportedly collaborating with Google to integrate the latter’s Gemini AI into an upgraded version of its voice assistant, Siri. According to a report by Mark Gurman of Bloomberg, the new Siri is set to launch in March 2026, marking a significant strategic partnership between two of the biggest players in the tech industry.
This partnership goes beyond a simple integration of Google’s services into Siri. Instead, Apple is expected to pay Google to develop a customized version of the Gemini AI model. This model will run on Apple’s own Private Cloud Compute servers, allowing Siri to deliver enhanced conversational capabilities. While the backend will leverage Google’s advanced technology, the user interface will remain distinctly Apple, ensuring a familiar experience for users.
Gurman’s analysis highlights that although this collaboration could improve Siri’s functionality, it does not guarantee user acceptance. There is skepticism regarding whether this overhaul will effectively restore the Siri brand’s reputation, which has suffered in recent years. The revamped Siri aims to incorporate features that users have long sought, potentially making interactions with the assistant more intuitive and responsive.
Upcoming Features and Launch Timeline
The anticipated Siri upgrade is expected to coincide with the release of new hardware, including a smart home display and updates to existing products like the Apple TV and HomePod mini. This strategy seems aimed at showcasing the new capabilities of Siri powered by Gemini AI.
Despite the promising collaboration, Gurman cautions that the transition to a Gemini-enhanced Siri may not be seamless. He notes that the integration faces potential challenges, which could affect user experience and acceptance. Apple’s decision to partner with Google underscores a willingness to adapt and innovate, as the company continues to develop its own on-device AI features alongside this new initiative.
The implications of this partnership are significant, as it not only highlights Apple’s recognition of Google’s capabilities but also positions Gemini as a competitive force in the conversational AI landscape. As the rollout date approaches, the tech community will be closely monitoring how this unprecedented collaboration unfolds and its impact on user engagement with Siri.
