UPDATE: Kansas City Chiefs tight end Travis Kelce has just announced a major business move, partnering with hedge fund Jana Partners to invest in the iconic Six Flags theme park brand. The announcement was made via an Instagram post on October 21, 2025, signaling a significant expansion in Kelce’s growing business empire.
Kelce, 36, is not only making waves on the football field but is rapidly becoming a notable figure in the business world, especially as his public profile has surged alongside his engagement to pop superstar Taylor Swift. This partnership with Jana Partners comes at a time when theme parks are looking to innovate and attract new visitors, making it particularly timely and relevant.
In his Instagram post, Kelce expressed his excitement about the investment:
“To all my fellow theme park and amusement park lovers. I have some exciting news!!! Couldn’t pass up the opportunity to continue the tradition and make Cedar Point and Six Flags even more special for the next generation of families!”
Jana Partners has confirmed that they now own approximately 9% of Six Flags’ stock, valued at around $200 million. Following the announcement, Six Flags’ shares surged by nearly 18%, showcasing immediate market confidence in this new venture.
Kelce’s foray into the entertainment industry doesn’t stop here. He has also co-founded the upscale 1587 Prime steakhouse in Kansas City with fellow Chiefs star Patrick Mahomes. The restaurant, which opened in September, is fully booked through late October, indicating strong consumer interest.
Additionally, Kelce has made headlines with his successful podcast, “New Heights,” launched in September 2022 with his brother, Jason Kelce. The podcast has featured high-profile guests like Brad Pitt and LeBron James and was awarded Podcast of the Year at the 2024 iHeartPodcast Awards. Recently, the Kelce brothers secured a lucrative three-year deal with Amazon’s podcast network, Wondery, worth over $100 million.
As Kelce continues to balance his football career and burgeoning business ventures, fans and investors alike are eager to see what he will accomplish next. This latest investment in Six Flags not only strengthens his portfolio but also reinforces his commitment to family-friendly entertainment.
Stay tuned for more updates as Kelce navigates this exciting new chapter in his career and business pursuits.
