Panera Bread has officially opened its first location in Schertz, Texas, providing free meals to the first 100 customers and creating fundraising opportunities for local nonprofits. The new restaurant, situated at 18406 Interstate 35 North, commenced operations at 6 a.m. on October 20, 2025.
To mark this milestone, the first 100 guests received a year’s worth of free “You Pick Two” meals, a popular offering that allows customers to choose two half-size entrees from a variety of options, including soups, salads, and sandwiches. This promotion includes 12 meals that can be redeemed monthly from October 27, 2025, to October 27, 2026, through the MyPanera loyalty program, as detailed in a recent announcement.
Community Engagement and Fundraising
In addition to the meal giveaway, Panera Bread is committed to supporting the local community. From the opening day until January 20, 2026, local nonprofits, including schools and sports teams, are invited to host fundraising events at the Schertz location. This initiative aims to strengthen community ties while providing vital resources for local organizations.
Panera Bread’s operating hours will be 6 a.m. to 9 p.m. Monday through Friday, 7 a.m. to 9 p.m. on Saturdays, and 7 a.m. to 8 p.m. on Sundays, making it convenient for customers to visit throughout the week.
Local Media Coverage
Andrea K. Moreno, a digital journalist at KSAT, reported on the grand opening, highlighting the restaurant’s efforts to engage with the community and provide a welcoming space for patrons. Moreno, who graduated from Texas State University with a degree in electronic media, has a background in journalism that includes significant experience at local publications.
As Panera Bread expands its presence in Schertz, the emphasis on community support and customer engagement reflects a growing trend among restaurant chains to foster local relationships and contribute positively to the areas they serve. This grand opening not only marks a new chapter for Panera Bread in Texas but also underlines the company’s commitment to making a difference in local communities through innovative initiatives and community-oriented practices.
