The highly anticipated Halloween season of 2025 is set to be dominated by characters from the animated film “KPop Demon Hunters.” Following its record-breaking success on Netflix, the film’s characters have surged to the forefront of this year’s Halloween costume searches. According to Google’s recent analytics, the character Rumi, voiced by Arden Cho, has claimed the top spot as the most popular costume, with Zoey and Mira, portrayed by Ji-young Yoo and May Hong, respectively, following closely behind.
The animated film tells the story of the fictional K-pop superstar trio, HUNTR/X, who navigate the challenges of fame while secretly serving as demon hunters. Their adventures have resonated with audiences, propelling their characters into the Halloween spotlight. Furthermore, the film’s supporting characters are also making waves; Jinu, Baby Saja, and Derpy The Tiger ranked fourth, fifth, and eighth, respectively, among the top trending costumes for this year.
Google’s FrightGeist Rankings
Each year, Google compiles an extensive list of trending Halloween costumes through its FrightGeist website, revealing national search rankings along with state-by-state breakdowns. This year, the popularity of characters from “KPop Demon Hunters” has significantly contributed to the overall trends.
Interestingly, the search interest for Labubu, a popular doll brand, reached an all-time high this year, marking a decade since its introduction. Labubu secured the seventh position in Google’s trending costume list, showcasing its enduring appeal among Halloween enthusiasts.
The complete list of the top 25 trending Halloween costumes for 2025, based on Google searches, includes:
1. Rumi (From “KPop Demon Hunters”)
2. Zoey (From “KPop Demon Hunters”)
3. Mira (From “KPop Demon Hunters”)
4. Jinu (From “KPop Demon Hunters”)
5. Baby Saja (From “KPop Demon Hunters”)
6. Chicken Jockey (From “Minecraft”)
7. Labubu
8. Derpy The Tiger (From “KPop Demon Hunters”)
9. Elphaba (From “Wicked”)
10. The Lorax
11. Hamilton
12. Nightwing
13. Nurse (From “Silent Hill”)
14. Toothless (From “How to Train Your Dragon”)
15. Glinda (From “Wicked”)
16. Ladybug
17. Gabby (From “Gabby’s Dollhouse”)
18. Supergirl
19. Superman
20. Donnie Darko
21. Founding Father
22. Pyramid Head
23. Wednesday
24. Cleo De Nile (From “Monster High”)
25. Lord Farquaad (From “Shrek”)
As Halloween approaches, the influence of popular culture on costume choices continues to grow. With characters like Rumi and her companions leading the charge, this year’s festivities promise to be vibrant and engaging for fans of all ages.
