A recent survey conducted by Talker Research and commissioned by disaster preparedness company 4Patriots highlights a significant gap in disaster preparedness among Americans, particularly among the Baby Boomer generation. Although 90% of the 2,000 American adults surveyed recognize the importance of being ready for natural disasters, only 46% have an actual preparedness plan in place.
Younger generations, such as Gen Z and Millennials, are more proactive, with 55% of each group reporting that they have a plan compared to only 39% of Baby Boomers. The survey was conducted in the lead-up to National Preparedness Month in September, aiming to assess the readiness of Americans as extreme weather events become increasingly common.
The findings reveal a paradox: while over 43% of respondents have experienced a natural disaster, more than 53% believe they are less likely to be impacted by such events than others. This disconnect underscores a troubling trend in disaster preparedness.
Preparedness Plans and Common Shortcomings
In terms of specific preparedness measures, the survey found that 86% of participants consider having a backup power supply essential, yet only 26% own a backup generator. More common preparations include an evacuation plan (reported by 67%), backup supplies of food and water (58%), and a planned escape route (50%). Conversely, less than a third have considered additional provisions for pets (29%), extra gasoline (22%), or printed local maps (only 13%).
Those who have lived through natural disasters shared insights into what they would do differently if faced with similar situations again. Common responses included acquiring a generator, maintaining ready cash and extra medications, and generally being more prepared and aware of weather forecasts.
The survey revealed poignant accounts from individuals who have faced the challenges of unpreparedness. One respondent recounted the difficulties experienced during a hurricane that left them without power for five days while caring for an elderly, disabled family member. Another shared their ordeal of enduring eleven days without power during hurricane season in South Florida, emphasizing the crucial role a generator played in salvaging food and providing comfort.
Increasing Awareness Amid Extreme Weather Events
The growing threat of extreme weather conditions has led to a heightened awareness among Americans, with nearly 61% acknowledging that weather in their regions has become more extreme over the past decade. On average, respondents reported experiencing unusual weather conditions for 88 days a year, up from 77 days a decade ago.
The survey noted specific trends, including increased temperatures (61%), more storms (37%), and heightened flooding incidents (32%). A majority of participants (57%) anticipate that these patterns will worsen in the next ten years.
Erin Baler, Chief Strategy Officer and Co-Founder of 4Patriots, commented on the survey results, stating, “The very real possibility of extreme weather or a natural disaster taking out your power for an extended period has become a part of everyday life for most Americans – no matter where they live.” Baler emphasized that while many families are starting to prepare, there remains a significant number who are still unprepared for the next storm.
As National Preparedness Month approaches, the survey findings serve as a reminder of the importance of readiness in the face of increasing natural disasters. The insights from individuals who have lived through such experiences highlight the critical need for awareness and planning, reinforcing that preparation can significantly reduce the challenges posed by extreme weather events.
