Last month, Hyperion Humboldt Realty Inc. marked its one-year anniversary, highlighting the journey of its founder, Annalise von Borstel. Since its launch, the real estate firm has become a vital part of the Humboldt community, blending business success with community engagement. Von Borstel reflects on the mixture of emotions that come with owning a business, from pride in her achievements to the challenges posed by economic uncertainties.
As she navigates the evolving market, von Borstel grapples with questions about the future. Should she focus on her agency’s growth, the positive feedback from clients, or the rewarding experience of community involvement? The shifting dynamics of the real estate market have been significant, particularly over the past two years. Despite these challenges, von Borstel’s agent is experiencing a record year, showcasing the potential for success even in a fluctuating economy.
Building Community Connections
For von Borstel, growth extends beyond mere numbers. It is about fostering relationships and making a tangible impact in the community. She engages with local organizations, volunteers with Rotary, and participates in events hosted by the Greater Eureka Chamber of Commerce. Each interaction strengthens the foundation of her business, enhancing both her brand’s visibility and its community ties.
Recently, von Borstel received an invitation to join a panel on community engagement at the inaugural Redwood Coast Women’s Conference, scheduled for September 25, 2024. This opportunity represents not just a platform to share her insights but also a chance to connect with fellow leaders who share her passion for community enhancement.
During pre-event discussions with other panelists, the differences in community engagement between rural and urban settings became a focal point. Von Borstel expressed her appreciation for the unique opportunities available in Humboldt, where authentic connections often take precedence over digital marketing strategies.
Emphasizing Authentic Growth
The Redwood Coast Women’s Conference embodies the spirit of unity and empowerment that von Borstel values. Being part of such an event reinforces her commitment to nurturing genuine relationships within the community. It is a testament to the collaborative atmosphere in Humboldt, where local businesses can thrive through mutual support.
As Hyperion looks to its next phase of growth, von Borstel emphasizes the importance of strategic expansion. While adding new agents to her team is a consideration, she understands the need for a solid foundation. Just as a young redwood must establish its roots before reaching for the sky, so too must her business build a strong community presence before rushing into growth.
Von Borstel encourages other businesses to remain engaged with their communities. Active participation not only strengthens networks but also opens doors to new opportunities. By staying authentic and connected, businesses can navigate transitions smoothly, fostering a sense of resilience and adaptability.
As the year progresses, von Borstel remains optimistic about the future of Hyperion Humboldt Realty. With its roots firmly planted in community engagement, the firm is poised for thoughtful growth. Her journey underscores the importance of blending business objectives with a commitment to community, ensuring that Hyperion can thrive sustainably while contributing to the vibrant fabric of Humboldt.
