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McDonald’s Launches Extra Value Meals to Combat Rising Costs

URGENT UPDATE: McDonald’s is set to launch new “extra value” meals aimed at budget-conscious customers, with prices starting as low as $5. The fast-food giant announced today that beginning September 8, these meals will be available at a 15% discount compared to ordering items separately.

This move comes as many diners face increasing food costs amid inflation. The new menu will feature eight meals, including a $5 sausage and egg McMuffin meal, complete with a hash brown and small coffee, and an $8 Big Mac meal paired with fries and a medium soft drink. McDonald’s aims to provide substantial savings for families and individuals feeling the pinch of rising prices.

“McDonald’s USA is laser-focused on delivering value and affordability for our customers,” said Joe Erlinger, President of McDonald’s USA. “I’m incredibly proud of how our franchisees and teams continue to step up to make it a reality.”

The introduction of the extra value meals marks a significant return for the chain, which first launched such promotions in 1991 and expanded its value menu in 2012. As recent reports highlighted, some McDonald’s meals have been criticized for reaching prices over $18 at select locations, leading to public outcry. Erlinger addressed these concerns in an open letter, clarifying that such high prices are not the standard.

Despite fluctuating customer traffic, U.S. sales showed recovery last quarter after two consecutive periods of decline, thanks in part to new promotions. Notably, the return of $2.99 Snack Wraps this summer resulted in a surge of customer visits, highlighting the effectiveness of value-oriented deals.

Looking ahead, McDonald’s is poised to expand its extra value meals further this fall, introducing options like a $5 sausage, egg, and cheese McGriddle meal and an $8 10-piece chicken McNuggets meal. This strategy aims to boost customer engagement and drive foot traffic amidst ongoing economic challenges.

As McDonald’s prepares to roll out these new offerings, customers are encouraged to take advantage of the savings and tasty options available. Stay tuned for more updates as the launch date approaches!

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