Infusion therapy is essential for individuals suffering from autoimmune disorders and chronic conditions, yet it often comes with significant discomfort and financial strain. To address these challenges, brothers Ben and Ira Neuberg founded ThrIVewell Infusion, a company that aims to transform the infusion experience. Their initiative is driven by personal experience; they witnessed the difficulties their mother faced while undergoing treatment and sought to create a more compassionate and comfortable environment for patients.
With a current network of over 44 infusion therapy locations across nine states, ThrIVewell Infusion plans to expand to 60 centers in the coming year. The company’s mission is to provide patient-centered care that emphasizes comfort, dignity, and comprehensive support throughout the treatment process.
Revolutionizing the Infusion Experience
At ThrIVewell, the focus is on creating a supportive atmosphere that replaces the traditional, sterile hospital setting. Patients can expect private rooms equipped with entertainment options, allowing them to feel comfortable during lengthy infusion sessions. This patient-first approach stands in stark contrast to typical infusion units where one nurse may oversee numerous patients, often leading to a rushed and impersonal experience.
ThrIVewell centers employ experienced nurse practitioners, who handle fewer patients at a time, fostering trust and long-term relationships. This is particularly vital for those requiring ongoing treatment, as it allows providers to develop a comprehensive understanding of each patient’s medical history and personal needs.
Comprehensive Care Beyond Medication
The model established by ThrIVewell goes beyond merely administering medication. Nurse practitioners dedicate time to educate patients about their conditions, discussing treatment protocols and addressing evolving symptoms. They offer guidance on lifestyle choices, such as diet and exercise, which can enhance the effectiveness of treatments and mitigate side effects.
Such personalized attention is critical for those undergoing long-term therapies, where continuity of care and communication significantly influence health outcomes. Patients are not just charts; they are individuals with unique medical narratives, deserving of thorough understanding and support.
Additionally, ThrIVewell addresses the administrative burdens often associated with infusion therapy. Patients frequently find themselves overwhelmed by scheduling, insurance claims, and billing inquiries. The company alleviates this stress by managing these processes on behalf of the patient.
Dedicated patient liaisons assist with obtaining necessary insurance authorizations and benefit investigations, ensuring that patients have a clear understanding of their treatment journey. This comprehensive support includes financial advocacy that can significantly reduce out-of-pocket costs. Unlike traditional hospital settings, where prices may be inflated, ThrIVewell focuses on transparency and fairness in pricing.
By connecting patients with copay assistance programs and exploring secondary insurance options, ThrIVewell allows individuals to concentrate on their health rather than navigating a complex healthcare system.
The initiative led by the Neuberg brothers and Dr. Vikram Sengupta, MD is not just a business venture; it is a heartfelt response to their mother’s struggle. ThrIVewell Infusion exemplifies how patient care can be reimagined, prioritizing human connection over bureaucratic processes.
For more information about ThrIVewell Infusion and to locate a center near you, visit thrivewellinfusion.com.






































