BREAKING: A husband and wife team has skyrocketed their cinnamon bun business to over $1 million in sales, all without spending a penny on marketing! Nikki and Mike Ashkar, founders of Mav’s Top Buns, have sold more than 500,000 cinnamon buns since launching their venture, proving that authenticity and social media can drive incredible growth.
The Ashkars, who began their journey by baking Nikki’s grandmother’s recipe, started selling from a U-Haul truck five years ago. Now, their bakery in New Jersey produces up to 1,000 buns daily on weekends, demonstrating how hard work and creativity can turn a simple idea into a million-dollar enterprise.
“We went from selling cinnamon buns from a U-Haul truck to making over $1 million in about a year,” Nikki Ashkar remarked in an interview. Their signature buns are priced at $10 each, reflecting the quality and labor that goes into each treat. The dough undergoes a meticulous 72-hour rest before baking, and the frosting—a closely guarded secret of vanilla bean and cream cheese—is applied twice for maximum flavor.
Nikki, who has a background in marketing, expertly crafted the brand’s identity, choosing the name “Mav’s Top Buns” after their firstborn son, Maverick. From the outset, she positioned the business as offering the “best cinnamon buns in New Jersey.” “When you believe something so intrinsically about your product, you become that,” she stated confidently.
What sets Mav’s Top Buns apart is their organic growth through social media, particularly Instagram. Since launching their account in 2020, Nikki’s engaging posts, some of which went viral, have attracted a massive following. One video amassed 80,000 likes, showcasing the power of social media engagement. “The more viral you get, the more comments you receive, and it’s good for the algorithm,” Nikki explained.
Despite the challenges of balancing a burgeoning business with family life—Nikki opened the bakery just eight months pregnant—the couple continues to thrive. They navigate the demands of entrepreneurship while raising three children, with their kids even mimicking the family trade at home.
Nikki shared how they once rolled buns by candlelight during a power outage, emphasizing their commitment to perseverance. “If you keep going, you will succeed,” she said. This determination resonates with their customer base, who appreciate the hard work and authenticity the Ashkars bring to their business.
As Mav’s Top Buns continues to expand, the Ashkars’ story is a testament to what can be achieved with creativity, hard work, and an authentic connection to customers. Their journey is not just about cinnamon buns; it’s about family, resilience, and the belief that anything is possible with dedication.
This remarkable rise in the culinary world has captured the attention of many, sparking discussions across social media. Stay tuned for more updates on Mav’s Top Buns as they continue to redefine success in the bakery industry.
