A recent survey highlights the profound influence dogs have on their owners’ daily decisions. Conducted by Talker Research for Darwin’s pet food, the study surveyed 2,000 dog owners and found that the average pet parent makes approximately 27 decisions each month based on their canine companions.
Among the findings, dog owners reported canceling social plans an average of 4.4 times monthly due to their pets, while also shortening outings about 5.8 times. In addition, many owners adjusted their work routines or locations, making changes to their schedules about 3.3 times each month to accommodate their dogs.
Deepening Bonds with Pets
The survey particularly examined a segment known as DINKWADs, which stands for double income, no kids with a dog. A significant 71% of DINKWAD respondents indicated that their lives revolve around their pets, compared to 61% of other dog owners. Furthermore, 63% of DINKWADs view their dogs as “children,” in contrast to 54% of other owners.
A notable 57% of DINKWADs admitted to staying home when their dogs appeared lonely or sad, while 52% felt guilty about not spending enough time with them. Additionally, 58% opted out of social events simply because their dog looked “too cute and comfy,” wanting to stay in with them instead.
Gary Tashjian, founder and CEO of Darwin’s pet food, stated, “Our dogs are more than just pets; they shape every aspect of our lives. It’s clear that dog owners are deeply invested in the well-being of their furry companions.”
Financial Commitment to Canine Care
The financial implications of these decisions are significant. The survey revealed that DINKWADs spend an average of $172.60 more annually on their dogs compared to other owners. They allocate approximately $194.60 for veterinary bills, $183.80 for food and essentials, and $128.60 for treats and toys.
DINKWADs also demonstrated a keen interest in researching their dogs’ diets. Eighty percent paid close attention to ingredient lists on pet food packaging, while 66% considered a brand’s overall reputation before making purchases. Many also indulged their pets with extras, including high-quality food (80%) and personalized accessories, such as engraved tags and monogrammed blankets.
When it comes to indulgences, DINKWADs are more likely to spoil their pets than themselves, with 41% indicating they prioritize their dogs over their own desires. This trend is particularly evident during special occasions; DINKWADs are more likely to celebrate their dogs’ birthdays by making their favorite meals (44%) or planning outings like trips to the beach (31%).
“The results of the survey highlight just how invested this group of pet parents are,” Tashjian added. “Their pets aren’t just animal companions — they’re family, and they’re willing to celebrate and spoil them accordingly.”
The survey was conducted between March 20 and March 26, 2025, and provides a unique insight into the evolving relationship between pet owners and their dogs. It underscores the emotional and financial commitments that many dog owners are willing to make in order to enhance the lives of their beloved companions.
