President Donald Trump, who once sought to ban TikTok over national security concerns, has transformed the platform into a vital tool for his political outreach. As he builds a significant presence on the app, videos linked to him have amassed an astonishing 339 billion views, marking a remarkable shift in his digital strategy.
During his presidency, Trump often expressed apprehensions about TikTok due to its Chinese ownership. His administration attempted to impose a ban on the platform, citing risks to user data and privacy. However, in a notable reversal, Trump joined TikTok in 2024, capitalizing on its vast audience to connect with millions of voters, particularly younger demographics who form the core of the app’s user base.
His inaugural post on TikTok was a dynamic video filmed at a UFC event in Newark, New Jersey, where he interacted with fans and encouraged engagement. This pivot illustrates Trump’s keen awareness of social media’s role in modern political campaigns, especially as he continues to navigate the digital landscape leading up to the 2024 election.
Trump-Related Content Surges on the Platform
According to a year-in-review graphic released by Trump on Truth Social, content associated with the hashtag #Trump has garnered approximately 339 billion views on TikTok. In 2025 alone, videos tagged with #MAGA accounted for around 201 billion views, while additional content under the #Trump label contributed another 166 billion views. This data reflects the substantial impact of Trump’s presence on the platform, capturing user engagement across various posts, not limited to his official account.
Significant spikes in viewership correlate with major events, such as Trump’s inauguration, announcements of peace deals, and high-profile appearances. These moments have driven viral content, highlighting the effectiveness of TikTok as a medium for political messaging.
Trump’s Growing Follower Base
As of now, Trump has amassed over 16 million followers on TikTok, positioning him among the most-followed political figures on the platform. Despite his growing popularity, he still trails behind some of TikTok’s leading content creators. The app’s top accounts include Khaby Lame with over 160 million followers, Charli D’Amelio at 156 million, and MrBeast with nearly 124 million followers.
Trump’s engagement on TikTok reflects a broader trend of political figures leveraging social media to connect with constituents. As he continues to utilize the platform, it will be interesting to see how this digital outreach impacts his campaign strategies and voter engagement ahead of the upcoming elections.
In summary, Trump’s strategic embrace of TikTok marks a significant evolution from his earlier stance against the platform. With an impressive digital footprint and a growing follower base, he is poised to harness TikTok’s influence as he navigates the political landscape in the years to come.
