UPDATE: East Harlem is alive with celebration as the community comes together for the 48th annual Three Kings’ Day Parade today, January 6, 2024. This vibrant event, hosted by the historic El Museo del Barrio, features music, live animals, and the participation of 2,000 local students, marking a joyous continuation of Latin cultural traditions.
The parade honors the Biblical story of the Three Wise Men visiting Jesus, a pivotal moment celebrated by exchanging gifts and enjoying “rosca de reyes,” a special king cake. For many in the Latin community, this marks the official end of the holiday season, making it a crucial cultural event.
El Museo del Barrio is dedicated to preserving and celebrating Latin heritage, and today’s parade is a testament to that mission. According to Pamela Hernández Hower, the museum’s director of marketing and communications, “It’s a beautiful tradition that we want to ensure future generations can celebrate and be proud of.” The festivities attract not only Latinos but also individuals from diverse backgrounds, fostering community-wide appreciation and understanding.
The parade features local schools, community organizations, and the renowned percussion ensemble Batalá New York, which showcases an Afro-Brazilian style of drumming. “The one beautiful thing about Batalá is that we’re not all professional musicians,” said Cynthia Carr-Johnson, one of Batalá’s leaders. “Some of them, this is the first time ever playing an instrument.” This inclusivity enriches the event, highlighting the power of music to unite diverse communities.
This year’s parade honors several notable figures, including New York City Councilwoman Diana Ayala, Univision anchor Jonathan Inoa, and the late Latin jazz legend Eddie Palmieri. Their contributions to the arts and community are celebrated as a part of this meaningful day.
With two exhibitions currently on display at El Museo del Barrio, the celebrations extend beyond the parade. Entry to these exhibitions is often on a pay-what-you-can basis, making culture accessible to all New Yorkers.
As the parade unfolds, East Harlem demonstrates the vibrant spirit of the Latin community, showcasing its rich traditions and fostering understanding among all attendees. This urgent celebration not only preserves cultural heritage but also invites everyone to join in the festivities.
For updates and live coverage, stay tuned as the spirit of Three Kings’ Day continues to resonate throughout the community.







































