A new sports bar themed around wrestling icon Hulk Hogan is set to open in Midtown Manhattan this fall, directly across from Madison Square Garden. Dubbed Hulk Hogan’s Slam Sports Bar, the venue represents a significant investment of $7 million and will span approximately 9,000 square feet across multiple levels. The establishment aims to become a favored gathering spot for fans attending games, concerts, and events at the Garden, but it hinges on the future of the iconic arena remaining in its current location.
Owned by New York hospitality veteran Rich Rosen, the sports bar is backed by a licensing agreement with Hogan, whose real name is Terry Bollea. The bar will feature memorabilia celebrating Hogan’s legacy, alongside game-day food and cocktails. The design will pay homage to the renowned ceiling of Madison Square Garden, with plans for a rooftop space to open later, enhancing the venue’s appeal to sports enthusiasts.
Location and Future Uncertainty
Rosen expressed confidence in moving forward with the venture, despite potential uncertainties surrounding the future of Madison Square Garden as part of a broader redesign of Penn Station. Andy Byford, the former head of the MTA in New York City, is now tasked with balancing various stakeholders in this federal project. “There was some hesitation,” Rosen noted, referencing concerns about the Garden’s fate. Ultimately, he decided to proceed based on insights from real estate insiders who advised him not to be overly concerned.
The future of Madison Square Garden is under review as some proposals for Penn Station’s redesign include relocating the arena. Byford, now a special advisor to Amtrak, stated that the Federal Railroad Administration will evaluate whether station expansion might necessitate moving the Garden. He has maintained a positive relationship with James Dolan, the owner of Madison Square Garden.
A Cultural Connection
Hogan’s connection to Madison Square Garden is deeply rooted in wrestling history. He first captured the World Wrestling Federation (WWF) championship there in 1984, marking the onset of the “Hulkamania” phenomenon. The venue also hosted the inaugural WrestleMania in 1985, further solidifying its significance in his career.
In a statement, Hogan expressed excitement about the new venture, stating, “To be on the corner of 8th and 31st, right across from Madison Square Garden — it doesn’t get any bigger, brother.” His enthusiasm reflects the bar’s strategic location, which is poised to attract fans from various sports and entertainment events.
Rosen emphasized the iconic nature of the location, suggesting that strong connections may aid the bar’s future if plans to relocate the Garden gain traction. Notably, Hogan has close ties with Donald Trump, which Rosen believes could be beneficial. “He’s extremely close to Donald Trump, and they’re good friends,” Rosen commented, highlighting the potential impact of these relationships on the bar’s success.
Trump’s history with professional wrestling includes sponsoring multiple WrestleMania events and being inducted into the WWE Hall of Fame. Recently, Hogan publicly supported Trump during political rallies and events, further intertwining their paths.
As federal officials continue to consider the future of Madison Square Garden, the opening of Hulk Hogan’s Slam Sports Bar promises to bring a new flavor to Midtown, drawing both wrestling fans and sports enthusiasts alike. The bar aims to create a vibrant atmosphere for pre- and post-game gatherings, while its long-term viability will depend on the decisions made regarding the iconic arena across the street.
