UPDATE: The NFL is reportedly “furious” amid revelations that Jay-Z never formally invited Taylor Swift to perform at the upcoming Super Bowl, despite widespread speculation. A report from insider Rob Shuter, dated October 9, 2025, claims the league feels misled and unprepared after weeks of mounting hype.
The fallout stems from an apparent miscommunication regarding the NFL’s halftime show arrangements. An unnamed source stated, “They look like amateurs,” highlighting the league’s frustration with the mixed signals surrounding the Jay-Z partnership. While many within the organization believed Swift was officially offered the performance, the truth appears to be far less concrete.
According to the insider, “Everyone inside the NFL thought Taylor was officially offered the gig.” However, it turns out there was never a formal invitation; only “light chatter” about her potential involvement. This undercuts rumors of a confirmed Jay-Z-Taylor Swift Super Bowl collaboration and indicates a deeper confusion within the NFL about its partnership with Jay-Z concerning halftime decisions.
Adding to the complexity, another source revealed that Jay-Z had been considering Bad Bunny for the Super Bowl performance all along. Conversations with Swift’s team were described as “cordial,” yet they lacked seriousness, leaving the potential collaboration as mere speculation.
The implications for the NFL are significant. As the league grapples with public perception, insiders suggest that the reputational damage is considerable. The NFL’s leadership reportedly feels misled by assumptions that stem from the Jay-Z relationship, which has cast a shadow over the league’s organizational processes.
Despite the NFL’s turmoil, Swift’s camp remains unfazed by the developments. With her ongoing album momentum and major life headlines, one executive quipped, “Taylor doesn’t need the Super Bowl — the Super Bowl needs Taylor.” This statement underscores that Swift’s presence would enhance the event but is not essential for its success.
As the NFL resets its halftime show strategy for the upcoming year, this saga has created an urgent need for clarity in its partnerships. Fans and industry watchers alike are left wondering what this misstep means for future collaborations and performances.
Stay tuned for further updates as this story develops.
