UPDATE: NBA superstar LeBron James has just published an op-ed in People’s Daily, emphasizing basketball’s potential to foster diplomacy amidst escalating tensions between the U.S. and China. This compelling piece was released on October 2, 2023, as James prepares for two highly anticipated preseason games in Macao between the Phoenix Suns and Brooklyn Nets on October 10 and October 12.
James, who is currently in China, stated, “basketball is not only a sport, but also a bridge that connects us.” His remarks resonate deeply as both nations navigate a precarious political landscape, with U.S. President Donald Trump recently threatening to impose steep tariffs that could heighten economic friction.
The op-ed comes as diplomatic leaders from both countries strive to prevent a potential trade showdown. Trump has indicated a delay in implementing these tariffs for 90 days while negotiators seek common ground, potentially paving the way for a summit between Trump and Chinese President Xi Jinping later this year or early next year.
James’ op-ed marks a rare instance of a foreign sports figure being featured in China’s state media, highlighting the growing importance of sports as a means of cultural connection. The South China Morning Post noted the significance of James’ presence, underscoring that such publications typically do not carry bylines from international sports stars.
Reflecting on his visit, James expressed gratitude for the warm reception he has received in China. “It’s super humbling for me to be able to come here, so far away from home, and get the reception and the love,” he stated. “I just wanted to pour it back to the community and to this country.” This emotional connection underscores the human impact of sports diplomacy, as fans in China eagerly await the return of NBA games after a prolonged absence.
The NBA is actively working to rebuild its brand in China following a tumultuous period that began in 2019 when the league faced a ban due to the fallout from a tweet by then-Houston Rockets general manager Daryl Morey. His support for Hong Kong protesters led to a suspension of NBA broadcasts in China for over a year, with regular programming only resuming in 2022.
As the league prepares for the upcoming games, interest in basketball remains high, evidenced by previous visits from other NBA stars, including Stephen Curry and De’Aaron Fox, both of whom drew massive crowds during their trips to China.
With LeBron James spotlighting the potential for basketball to bridge cultural divides, all eyes are now on the upcoming games in Macao. The NBA’s efforts to mend ties with China could signal a new chapter of normalization in sports diplomacy, making this an essential moment for fans and stakeholders alike.
Stay tuned as this story develops, with critical implications for both the NBA and international relations.
