UPDATE: Kyle Ray, an entrepreneur from Texas, reveals a unique strategy that has helped him turn his window cleaning side hustle into a six-figure business. Using a $100 bill as a bookmark, Ray incentivizes himself to read a book a month, fostering personal and professional growth.
Ray, who launched his business, Geek Window Cleaning, in 2014, has transformed his venture into a thriving enterprise serving hundreds of clients in Houston and Austin. “I didn’t go to college and get a business degree, so I read a lot of books,” Ray stated in an interview with Business Insider. His journey began while he worked various service jobs, including bartending, to support himself as he built his business over the span of seven years.
Now, Ray reads at least one book monthly, using his $100 bill bookmark as a motivational tool. “When I’m finished reading the book, I get to spend it,” he explained. This strategy not only keeps him accountable but also allows him to save up for special occasions with his wife.
Ray attributes much of his business success to the principles gained from influential books. His favorites include “Drive” by Daniel Pink and “Dare to Lead” by Brené Brown. He eagerly anticipates the release of Phil Gilbert’s “Irresistible Change” in late 2025.
Ray emphasizes the importance of self-education for success. “Every business owner should just be reading as often and as much as possible,” he insists. His commitment to learning extends to his team, promoting a culture of development within Geek Window Cleaning. “We’re not a window cleaning company; we’re a training facility that develops people,” he stated, highlighting his goal to make every employee successful.
This unique approach not only fuels his personal growth but also enhances his business, making Ray a standout figure in the entrepreneurial landscape. His story serves as an inspiration for aspiring entrepreneurs seeking innovative ways to achieve success.
As the business world continues to evolve, Ray’s techniques may offer valuable lessons for others aiming to reach similar heights. Stay tuned for more updates on his journey and insights into effective business strategies.
