UPDATE: In a surprising shift, Bank of America analysts have just announced that Google’s upcoming advancements in AI could lead to significant revenue growth. As of October 2023, Alphabet is focusing on integrating AI throughout its platforms, but the real game-changer might be its new Gemini interface.
According to analyst Justin Post, the transformation of Gemini from a static chatbot to a visual, feed-based layout similar to TikTok could revolutionize user engagement. With billions of users already active across Alphabet’s services, this change aims to increase time spent on the app, directly impacting monetization opportunities without needing major leaps in AI performance.
Post maintains a Buy rating for Alphabet with a price target of $252, reflecting a potential increase of 3% from Thursday’s close. He emphasizes that the success hinges on the “how” of Gemini’s rollout rather than its intelligence. “A more visual and feed-based layout may drive higher engagement, especially for mobile users used to scrolling formats,” he noted.
As users become accustomed to scrolling through engaging content, the opportunities for advertising and premium features within the Gemini app expand dramatically. This UI-driven growth could significantly enhance Alphabet’s revenue streams if integrated effectively into platforms like Android, Chrome, and Gmail.
However, the transition comes with risks, including the challenge of altering user habits and maintaining competitive parity with platforms like ChatGPT. Despite these challenges, Google’s deep-rooted presence in the video-sharing space with YouTube could provide a strategic advantage in this monetization effort.
Across the investment landscape, other analysts are also optimistic about Google’s future. For instance, HSBC maintains a Buy rating with a target of $285, while TD Cowen has raised its target from $270 to $280, citing continued strength in Search and Cloud services.
The rise of visual AI in social media is becoming a focal point, with recent trends indicating that platforms are now integrating generative video into their services. OpenAI’s new Sora video app has recently surged to the top of the Apple U.S. App Store, exemplifying the mainstream acceptance of AI-generated content.
Moreover, YouTube Shorts is now monetizing at rates comparable to its long-form content, while TikTok continues its impressive growth, capturing a significant share of U.S. social advertising dollars. Analysts project that the generative AI market is on track to hit $71 billion by 2025 and could skyrocket to $890 billion by 2032.
As the landscape shifts, Google’s integration of AI tools like Gemini’s “Nano Banana” is indicative of its commitment to enhancing user engagement across its platforms. The time to watch for these developments is now, as any successful rollout could redefine how users interact with Google’s products and services, ultimately leading to increased revenue.
Stay tuned for more updates as this story develops, and consider the potential implications for your investments as Google continues to innovate in the AI space.
