A new community theater, Playhouse 44, is making its mark in Avon, Connecticut, under the vision of founder Joel Samberg. Launched just a couple of years ago, the theater has already gained local attention with its latest production, “First You Smile,” set to run on August 22, 2023, at Avon High School.
The theater scene in Connecticut has seen peaks and valleys since its boom in the early 20th century. While several historic groups like the Little Theatre of Manchester and Hole in the Wall Theater have persisted, the modern landscape often struggles with competition from various entertainment options. Samberg, a seasoned theater enthusiast and freelance writer, felt a pressing need for a community theater in Avon. His passion for theater has spanned a lifetime, and he has long envisioned establishing a stage for local talent.
“First You Smile” features a collection of adaptations and original pieces centered on the theme of love. The program includes scenes from classics like George Bernard Shaw’s “Pygmalion” and the beloved film “It’s a Wonderful Life.” Samberg issued an open call for playwrights, receiving around 200 submissions. From these, he selected five works, one of which is his own contribution titled “Selective Emory.”
The production showcases a diverse lineup of contemporary writers, including Dave Carley and Tony Vale, and features songs from Rodgers and Hammerstein. With five directors managing the various scenes and a cast of 15 actors, the show promises a vibrant theatrical experience. As Samberg mentions, “I’ve been a theater guy my whole life. I love the live theater experience.”
Playhouse 44 strives to be accessible to the community, offering tickets for only $10. This pricing strategy reflects Samberg’s commitment to affordability, allowing a broader audience to enjoy the theater. He emphasizes the importance of creating a welcoming atmosphere, ensuring that even the playbills are professionally designed for audience keepsakes.
The theater has benefited from a grant provided by the Avon Greater Together Community Fund, managed by the Hartford Foundation for Public Giving. In addition to grants, Playhouse 44 engages in year-round fundraising efforts, including events at local venues like American Flatbread Pizza in Canton.
Looking ahead, Samberg has ambitious plans for future programming. While he is open to new works, he also has a desire to revisit classic plays from the 1960s and 1970s. Following “First You Smile,” the theater plans to host a variety of performances, including storytelling concerts with a ghostly theme for Halloween and a holiday concert.
As Playhouse 44 continues to grow, Samberg remains dedicated to building a community around the theater. He notes the importance of involving local talent and encourages participation through open auditions and social media outreach. “There’s a core group of volunteers who’ve become part of this company,” he explains, highlighting the collaborative spirit that defines the theater.
With its focus on accessible, engaging performances, Playhouse 44 is poised to become a cherished cultural hub in Avon, enriching the local arts scene and providing a platform for both aspiring and established artists.
