Attendance at major auto shows continues to be significant, even as the number of such events declines. A recent study by the Clarify Group, which surveyed nearly 9,000 visitors at auto shows in Los Angeles, New York, and Toronto, revealed that 40% of attendees plan to buy or lease a vehicle within the next year. Furthermore, attendees are 2.9 times more likely than the average consumer to make a purchase in that timeframe. Despite this positive consumer impact, many iconic auto shows, including the historic Geneva International Motor Show, have faced cancellation or diminished interest, highlighting a complex shifting landscape in the automotive exhibition world.
The 2025 Auto Shanghai show also reflected this trend, lacking participation from major brands such as Kia, Hyundai, and Rolls-Royce, among others. Reasons for the decline include manufacturers opting to cut costs and a growing preference for targeted events or digital marketing over traditional shows. Despite these challenges, several U.S.-based automotive events continue to attract significant attention and participation.
Top U.S. Auto Events Worth Attending
The following five events stand out as essential for automotive enthusiasts and potential buyers alike.
North American International Auto Show (Detroit, Michigan)
The North American International Auto Show (NAIAS), commonly known as the Detroit Auto Show, is one of the largest automotive events in the United States. Since its inception in 1907, it has become a focal point for car culture in America. This show features major new model debuts, concept vehicles, and cutting-edge technologies from prominent manufacturers. Spanning 2.4 million square feet, it showcases a diverse range of vehicles, from muscle cars to electric models. Attendees can also participate in hands-on demonstrations and driver sessions. The event includes a Charity Preview night, raising over $100 million for local charities. Tickets for the 2026 show range from $10 to $25.
Monterey Car Week (Monterey Peninsula, California)
For those captivated by high-performance and historic vehicles, Monterey Car Week is a premier event on the global automotive calendar. Originating from a beach road race in 1950, this week-long celebration features auctions, concours, and races, drawing over 100,000 attendees annually. While some events cater to high-end collectors with tickets starting at $1,595, there are still accessible options, with some auction items priced under $15,000. The week culminates in the free Pebble Beach Concours d’Elegance, celebrated as one of the most prestigious automotive exhibitions worldwide.
Woodward Dream Cruise (Detroit, Michigan)
For a more casual experience, the Woodward Dream Cruise offers a unique celebration of car culture. Unlike traditional auto shows, this event invites thousands of classic car owners to cruise down the iconic Woodward Avenue. It is the largest single-day automotive event in the United States and is free to attend. Although official festivities occur on Saturdays, anticipation builds days in advance as enthusiasts and manufacturers gather along the route. The cruise embodies the spirit of American car culture, showcasing a wide array of vehicles in a lively, informal setting.
Chicago Auto Show (Chicago, Illinois)
The Chicago Auto Show, first held in 1901, is the longest-running auto exposition in the United States. With the upcoming 2026 show marking its 118th installment, this event is known for unveiling concept cars and providing interactive experiences. Attracting nearly 1 million visitors each year, it combines the automotive industry with consumer engagement. The show will feature significant vehicle debuts, including the new Subaru Forester Hybrid and the Jeep Wagoneer S Limited, alongside captivating displays of exotic cars like the 1,001-horsepower Lamborghini Revuelto. Tickets for the event are priced between $15 and $20, and it supports charitable initiatives, having raised over $63 million since its inception.
Barrett-Jackson Collector Car Auctions (Scottsdale, Arizona)
For automotive auction enthusiasts, the Barrett-Jackson Collector Car Auctions is a must-visit event held annually in Scottsdale. Every January, the event attracts global attention as collectors and admirers bid on a wide array of vehicles, including classic muscle cars and rare exotics. General admission for the 2026 event starts at just $23. This auction is known for featuring celebrity-owned cars, such as Donald Trump’s Lamborghini Diablo VT Roadster, which sold for $1.1 million. The 2025 auction showcased the legendary 1977 Pontiac Firebird Trans Am from “Smokey and the Bandit,” alongside the sale of one of the first Hennessey Venom F5 Roadsters for $2.2 million. Visitors can also explore displays of new cars, automotive art, and aftermarket parts.
As the landscape of auto shows evolves, these five events continue to captivate audiences and offer valuable experiences for both car enthusiasts and potential buyers.
