The possibility of Taylor Swift performing at the Super Bowl LX half-time show has been described as a “maybe” by NFL Commissioner Roger Goodell. The event is scheduled for February 8, 2024, at Levi’s Stadium in Santa Clara, California. Swift’s engagement to Kansas City Chiefs tight end Travis Kelce has kept her in the spotlight, especially as she frequently attends games since they began dating in 2023.
Goodell spoke on the subject during an interview with NBC’s Today show, stating, “We would always love to have Taylor play. She is a special, special talent, and obviously she would be welcome at any time.” His comments reflect the NFL’s interest in featuring one of the biggest names in music at its most-watched event.
When pressed further about the likelihood of Swift headlining the show, Goodell remained non-committal, saying, “I can’t tell you anything about it,” before reiterating, “It’s a maybe.” This uncertainty leaves fans eagerly awaiting any official announcement regarding Swift’s participation.
The Super Bowl half-time show has historically featured high-profile artists, with Kendrick Lamar’s performance last February attracting a record 133.5 million viewers. Previous performers include renowned figures such as Beyoncé, Prince, Madonna, Lady Gaga, and the Rolling Stones. Should Swift take the stage, it would not only enhance her visibility but also serve as a prime opportunity to promote her upcoming album, ‘The Life of a Showgirl’, set for release on October 3, 2023.
In the broader context of the NFL’s media partnerships, Sky Sports has recently secured a new three-year deal with the league. This agreement extends their longstanding relationship, marking over 30 years as the home of the NFL in the UK and Ireland. Fans can anticipate comprehensive coverage of the 2025 NFL season, including exclusive game broadcasts and access to all playoff games and Super Bowl LX on Sky Sports.
As the anticipation builds for both the Super Bowl and Swift’s potential performance, fans and observers alike will be watching closely for updates regarding this captivating possibility.
