Recent collaborations between several idols from SM Entertainment and McDonald’s have ignited significant backlash, particularly in light of ongoing humanitarian concerns related to the situation in Gaza. Many fans are expressing their discontent over these partnerships, suggesting that the artists prioritize financial gain over ethical considerations.
The controversy intensified when TVXQ member Yunho was featured in a new advertisement released by the Korean account for McDonald’s on January 15, 2026. This advertisement sparked outrage among international fans, who questioned why SM Entertainment idols continue to promote a brand associated with a boycott due to ethical issues surrounding its operations.
NCT member Mark has already experienced a notable loss in his social media following as a direct consequence of his association with McDonald’s. Reports indicate that he lost thousands of followers, reflecting the growing discontent among fans who feel that endorsing the brand is inconsistent with their values.
Comments on social media platforms highlight the depth of frustration from fans. Many expressed disbelief at SM Entertainment’s decision to collaborate with McDonald’s, with one user stating, “At this point, just how much money they burn,” alongside calls to continue the boycott and support for humanitarian efforts in Palestine.
Critics have pointed out that multiple SM Entertainment artists, including members from SHINee and aespa, have participated in campaigns for McDonald’s. This led to speculation about a potential special contract between SM Entertainment and the fast-food chain, further fueling the outrage among fans.
The backlash is not limited to social media discussions. It showcases a growing awareness and sensitivity among fans regarding corporate ethics and the potential implications of celebrity endorsements. As the situation in Gaza continues to unfold, the expectations on public figures to align their actions with social responsibility appear to be more pronounced than ever.
This controversy serves as a reminder of the complex relationship between entertainment, corporate partnerships, and social values. As the conversation evolves, it remains to be seen how SM Entertainment and its artists will navigate these challenges in the future.
