Shares of Ulta Beauty, Inc. have experienced a significant surge over the past year, with an impressive 45.4% increase, outperforming the broader S&P 500 Index, which has risen 12.3% during the same period. Despite this positive trajectory, recent quarterly results have sparked mixed reactions among analysts.
With a market capitalization of $22.7 billion, Ulta Beauty operates as the largest specialty beauty retailer in the United States. The company offers over 25,000 products from approximately 500 both established and emerging brands through its physical stores, which include full-service salons, as well as its website and mobile applications.
Recent reports indicate that the retailer’s stock has also shown resilience in 2023, boasting a year-to-date increase of 14.4% compared to the S&P 500’s 12.9%. Additionally, Ulta has outperformed the Consumer Discretionary Select Sector SPDR Fund, which has only gained 4.2% in the last year.
On August 28, 2023, Ulta Beauty reported a better-than-expected profit of $5.78 per share and revenues of $2.79 billion for the second quarter of fiscal year 2025. Despite these positive figures, shares dropped 7.1% the following day due to increased operational costs, including a rise in selling, general, and administrative (SG&A) expenses, which climbed 15.0% to $741.7 million. The company’s operating margin fell to 12.4%, while inventories surged 20.5% to $2.4 billion. Furthermore, Ulta took on an additional $289.1 million in short-term debt to finance its acquisition of Space NK.
Management has cautioned investors about uncertain consumer demand in the latter half of 2023 but has raised its full-year earnings per share (EPS) guidance to between $23.85 and $24.30. Analysts anticipate a slight decline in EPS for the fiscal year ending in January 2026, projecting a 3.8% decrease year-over-year to $24.37.
Despite this outlook, Ulta Beauty’s earnings surprise history is notable, having exceeded consensus estimates in the last four quarters. Currently, among the 25 analysts covering the stock, the consensus rating stands at a “Moderate Buy.” This includes 12 “Strong Buy” ratings, two “Moderate Buys,” 10 “Holds,” and one “Strong Sell.” This represents a more optimistic view compared to three months prior when the stock had only 10 “Strong Buy” ratings.
On August 29, 2023, UBS analyst Michael Lasser reiterated a “Buy” rating for Ulta Beauty, raising the price target to $680. The mean price target among analysts is set at $589.48, indicating an 18.5% premium compared to current price levels. Notably, the highest price target of $680 suggests a potential upside of 36.7% from recent trading prices.
As Ulta Beauty navigates a complex landscape of consumer behavior and operational challenges, analysts remain cautiously optimistic about the company’s future performance. The balance between managing costs and fostering growth will be crucial as the company looks to maintain its position as a leader in the beauty retail sector.






































