URGENT UPDATE: A fierce dispute has erupted in Durango as local ghost tour operators accuse the nationwide company, US Ghost Adventures, of stealing their original content. Laine Johnson, owner of Horsefly History Tours, claims the company is using her unique ghost stories, compiled through extensive research, without permission.
Johnson’s allegations come as the popularity of ghost tours surges, particularly in the wake of the COVID-19 pandemic. Seeking to adapt, she launched virtual tours through a service called Junket, founded by Lance Zaal, who also heads US Ghost Adventures. Now, Johnson reports that her intellectual property is being exploited by US Ghost Adventures, which operates locally as Durango Ghosts.
The conflict escalated when Johnson discovered that US Ghost Adventures was not only using her material but also embellishing stories and manipulating online reviews to dominate search engine results. “They are a really bad company,” said Joe Nelson, founder of Durango Ghost Walk. He expressed outrage at US Ghost Adventures’ tactics, alleging they engage in “review bombing” to undermine competitors.
The controversy deepened when records revealed that US Ghost Adventures secured a business license in Durango on August 19, 2023. As the company faces scrutiny for its business practices, Nelson criticized their decision to launch a ghost tour in Maui following the devastating wildfires that resulted in over 100 deaths in 2023. “To do it two years after the devastation is completely disrespectful,” he stated.
In response to the backlash, US Ghost Adventures defended its operations, claiming its practices are ethical and that they have not stolen content. In a statement, Zaal insisted that competitors should directly address their concerns rather than resorting to public accusations. “We have done nothing illegal or unethical,” he stated, asserting that history should be shared by all.
Johnson, however, maintains that her original work is evident in US Ghost Adventures’ offerings. “Much of my content is unique and unpublished,” she explained, questioning how the competing company could access such information. Johnson’s attorney, Jesse Blopp, emphasized that the conflict centers around US Ghost Adventures’ unlawful conduct rather than mere competition. He noted that the similarities in tour routes and content are striking.
The dispute has sparked widespread concern among local ghost tour operators, who fear the repercussions of US Ghost Adventures’ aggressive tactics. This includes accusations of trademark infringement and creating confusion among potential customers. As reported previously, the company has faced legal challenges for similar claims in other regions, further raising alarm within the industry.
As this story develops, local business owners urge the community to support independent ghost tours that honor Durango’s rich history. Johnson hopes that by taking part in her tour, individuals will gain a deeper understanding of the town’s past and the spirits that linger there.
With tensions running high, the outcome of this conflict could reshape the landscape of ghost tourism in Durango. Stay tuned for updates on this urgent story as it unfolds.
