A growing trend among women is shifting the dynamics of first dates: many are choosing to forgo makeup entirely. This movement, largely embraced by Gen Z and Millennial women, is seen as a liberating step towards authenticity and self-acceptance. Social media platforms, particularly TikTok, have amplified this sentiment, with users like @madisonoud sharing their experiences of attending dates bare-faced.
The rationale is clear. As one TikTok user commented, “Men don’t do their makeup,” prompting a wider reflection on societal expectations surrounding appearance. The trend appears to be more than just a style choice; it represents a significant cultural shift in how women approach dating.
Empowerment and Clarity in Dating
Licensed clinical psychologist Janine O’Brien highlighted the psychological benefits of this approach in an interview with Bustle. She noted that if someone loses interest simply due to a lack of makeup, it serves as valuable information about their character. “Congratulations—they just disqualified themselves,” O’Brien stated, emphasizing that clarity in attraction can be a positive outcome of this trend.
Moreover, showing up without makeup may communicate confidence and authenticity, traits that can be more appealing than a polished appearance. This shift is not merely about aesthetics; it reflects a broader desire for genuine connections in the dating landscape.
Some women are choosing to reserve their makeup for later dates, waiting until they feel comfortable with their partner. This change is not a calculated strategy but rather a collective reset, encouraging mutual effort in dating. The message is clear: women are reclaiming their time and energy, recognizing that they are not obligated to put on a façade for a coffee meeting.
The Rise of Matchmaking Services
As women embrace a more authentic approach to dating, a parallel trend is emerging in the matchmaking industry. Traditional dating apps are losing traction, with services like Tawkify gaining popularity. Adam Cohen-Aslatei, director of Tawkify, reported that his company experienced its busiest month last year, indicating a significant shift in how individuals seek relationships.
This resurgence in matchmaking suggests a desire for more meaningful connections, moving away from the superficiality often associated with dating apps. The growing preference for personalized matchmaking services reflects a collective weariness of trying to appear perfect for strangers.
The evolving landscape of dating is indicative of a broader cultural change. As women increasingly choose to present themselves as they are—makeup-free and candid—it signals a rejection of traditional beauty standards and an embrace of authenticity. If potential partners cannot accept this genuine version of themselves, they may not be suitable for deeper connections.
Overall, the decision to ditch makeup on first dates is resonating with many, acting as a catalyst for change in how relationships are initiated and nurtured. Women are redefining what it means to be attractive, focusing on self-acceptance and clarity as they navigate the complexities of modern dating.
