Renowned paint brand Sherwin-Williams has launched its new “Loud Luxury” palette, aiming to redefine luxury in home interiors for 2026. This bold collection moves away from the understated elegance associated with the recent trend of quiet luxury, embracing vibrant colors and striking patterns that reflect a desire for self-expression in interior design.
The Loud Luxury palette introduces a dynamic range of colors that blend rich, dark tones with warm neutrals. Notable shades include Garden Gate, a deep moss green, and Rojo Marrón, a luxurious burgundy with brown undertones. Other colors, like Pachyderm, a cool gray, and Big Dipper, a heritage-inspired nearly charcoal hue, further enhance the palette’s versatility.
Shifting Interior Design Trends
Traditionally, quiet luxury has emphasized muted tones and natural textures, focusing on a minimalist aesthetic. In contrast, the emerging loud luxury trend champions boldness, encouraging designers to incorporate richer colors and more expressive elements into their work. This shift aligns with a broader movement in interior design that favors personal expression and character over simplicity.
According to Emily Kantz, Marketing Manager at Sherwin-Williams, “Loud Luxury reflects a growing desire for self-expression in the home, embracing bold color, contrast, and individuality.” This trend encourages homeowners to create spaces that feel intentional and emotionally resonant.
To effectively implement this palette, Kantz suggests starting with high-impact areas such as entryways or statement furniture pieces. “Starting small allows homeowners to experiment with bolder hues while maintaining balance throughout the space,” she adds.
Creating Cohesive Spaces with Bold Colors
The Loud Luxury palette is designed to be both bold and livable, making it suitable for various settings. It pairs well with contrasting textures, such as chrome and rich wood finishes. For example, the palette can be beautifully complemented by Krylon’s Metallic Silver and Minwax’s Dark Walnut Stain, creating a harmonious blend of moody paint colors and luxurious materials.
Imagining a dining room adorned in Rojo Marrón, featuring a mid-century table with a dark walnut finish and an eye-catching Art Deco light fixture, exemplifies the essence of this trend. Kantz recommends combining rich colors with layered textures and thoughtful lighting to create depth. “While Loud Luxury embraces boldness, grounding elements like natural finishes or subtle neutrals help keep spaces feeling cohesive and livable,” she states.
As the trend of loud luxury gains traction, homeowners looking to enhance their interiors can draw inspiration from Sherwin-Williams’ palette without necessarily picking up a paintbrush. The collection, characterized by dark, moody colors that evoke sophistication, offers a range of shades from deep burgundies to pale grays. This versatile palette effectively balances light and dark elements, making it an attractive option for those seeking to elevate their home design.
In summary, Sherwin-Williams’ Loud Luxury palette invites a fresh approach to interior design in 2026, encouraging individuals to express their unique style through bold colors and luxurious finishes. As this trend continues to take hold, it reshapes the concept of luxury, making it more vibrant and accessible to all.
