The trend of head spas and scalp treatments is rapidly gaining traction in Philadelphia and surrounding areas, catering primarily to younger demographics like millennials and Generation Z. These wellness services focus on improving scalp health through tailored treatments that address issues such as oiliness and dandruff, with the goal of enhancing overall hair care.
At Sarang Head Spa, located near Norris Square in Philadelphia, soothing instrumental music sets the tone for relaxation. The spa offers a range of specialized treatments designed to remove buildup and promote circulation, which can lead to healthier hair growth. According to Sonia Yoon, the spa’s owner, many clients are unaware of the importance of scalp care compared to their knowledge of hair care. “Clients often ask, what is this concept of a head spa? What does it benefit? What is it good for?” she explained.
Yoon, who transitioned from a teaching career to pursue her passion for scalp and hair wellness, opened Sarang Head Spa in January 2023. She named the business after her Korean name, reflecting the influence of Korean culture on her treatments. With a strong emphasis on results, Yoon’s approach mirrors the rigorous standards found in Korean skincare clinics, where clients seek visible improvements.
The concept of head spas is not new; these establishments have thrived in South Korea for over two decades. Yoon’s expertise stems from her training in Korea, where she learned advanced scalp analysis techniques and effective use of clinical-grade products. “In Korea, we’re very result-driven,” she noted, emphasizing the focus on tangible outcomes.
On a recent morning, a client named Victoria Busiankova arrived for a 60-minute custom scalp facial, priced at $150. This cost aligns with similar offerings at head spas in the Philadelphia area. “It’s just good self-care,” Busiankova said, highlighting the importance of taking time for oneself amid daily stresses.
The treatment begins with a thorough scalp analysis. Yoon uses a device resembling a digital thermometer to capture magnified images of hair follicles. “I see a little bit of sensitivity around the pores and follicles, a little bit of oils around the follicles, too,” she explained while discussing her findings with Busiankova. This personalized approach helps clients understand their unique scalp conditions and how to care for them.
Following the analysis, clients receive a comprehensive treatment that includes massages, exfoliation, and cleansing with various oils and shampoos. Some treatments even incorporate steam and red light therapy to stimulate hair growth. Yoon emphasizes education during these sessions, advising clients on proper scalp care techniques. “The skin on our face is the same thing on our scalp,” she stated. “Using the wrong products can lead to many issues.”
Despite the growing popularity of head spas, dermatologists caution consumers about potential risks. Dr. Michele Farber, a dermatologist at Schweiger Dermatology Group in Philadelphia, noted that common scalp conditions like dandruff and seborrheic dermatitis warrant professional attention. “There should be no thinning, patchiness, or excessive shedding in a healthy scalp,” she advised. Maintaining a clean scalp and incorporating massages can support circulation and promote hair growth, but patients with persistent issues should seek medical advice.
Yoon is transparent about the limitations of her treatments, clarifying that they are meant to complement, not replace, medical therapies prescribed by certified dermatologists. “I’m pretty honest with my clients,” she said. “Nobody has said, ‘Sonia, I thought you would make me grow hair’ or ‘I thought you would get rid of my psoriasis.’”
Since launching the spa, interest in scalp treatments has surged. Clients include hair stylists eager to enhance their knowledge and individuals inspired by popular trends on platforms like TikTok. Yoon expressed gratitude for the opportunity to educate clients about scalp health while offering a luxurious wellness experience.
In conclusion, head spas are emerging as a significant wellness trend in Philadelphia, appealing to a diverse clientele seeking improved scalp and hair health. As awareness of these services grows, they are likely to become a fixture in the beauty and wellness landscape.







































