A prominent film director delivered a fervent speech at the Palm Springs International Film Festival, voicing strong opposition to the use of artificial intelligence (AI) in the arts. Speaking during the festival’s 10 Directors to Watch and Creative Impact Awards brunch in January 2024, the director emphasized the vital role of human creativity and artistic integrity in filmmaking.
In his address, he urged attendees to “be kind, be involved, believe in your art.” He expressed concern over the diminishing perception of art’s importance, stating, “At a time when people tell you art is not important, that is always the prelude to fascism.” The director challenged the notion that an app could replace human artistry, questioning, “If it’s that important, why the hell do they want it so bad?”
He elaborated on the implications of AI encroaching on creative fields, arguing that such a trend threatens the essence of humanity in art. He stated, “They think they can debase everything that makes us a little better, a little more human,” insisting that this includes elements often perceived as monstrous.
This speech is part of the director’s ongoing campaign to preserve artistic integrity, which he has championed for several months amid the rise of generative AI technologies. His previous remarks have included a memorable declaration at the Gotham Awards in December 2023, where he emphatically stated, “Fuck AI!”
The director also acknowledged the contributions of his cast and crew, stating, “The artistry of all of them shines on every single frame of this film that was willfully made by humans, for humans.” He recognized the vital roles of various team members, including designers, builders, makeup artists, cinematographers, and editors. His closing remarks reiterated his stance against AI’s influence in the industry, declaring, “This tribute belongs to all of them. I would like to extend our gratitude and say: Fuck AI.”
As the debate surrounding AI and its role in creative professions intensifies, this director’s passionate address has resonated with many artists and filmmakers who share concerns about the future of human artistry in an increasingly automated world.
