Global sales of electric vehicles (EVs) surged in June 2025, with plugin vehicles achieving a remarkable **28% share** of the overall auto market. This represents a significant increase from the previous year, as **1.8 million** plugin vehicles were registered worldwide, marking a **22% rise** compared to June 2024. Within this category, battery electric vehicles (BEVs) accounted for over **1.1 million** units, reflecting a **24% year-over-year growth**, while plugin hybrids grew by **18%** with approximately **600,000** units registered in the same timeframe.
In terms of market dynamics, the **Tesla Model Y** maintained its dominance as the best-selling EV, recording about **127,000** registrations, which is a **7% increase** compared to last year. Conversely, the **Tesla Model 3** struggled, experiencing a **28% drop** in deliveries to around **46,000** registrations. This decline is attributed to heightened competition and the refreshed Model Y, which appears to have diverted potential buyers away from the sedan. In an interesting twist, the **BYD Seagull** outperformed the Model 3 in June, achieving a record **50,930** registrations, with one-third of its sales coming from export markets, notably in **Latin America**, where Brazil and Mexico were the leading countries.
BYD’s Strategic Expansion and Performance
BYD’s strategic focus on international markets is paying off, as the company reports significant sales in regions outside China. The **Sealion 07**, another export-friendly model, enjoyed substantial volumes, particularly in the **Asia-Pacific** region, with Australia and Thailand emerging as key markets. This success aligns with BYD’s motto, “Go Global, Think Local,” as the company tailors its products and services to meet the unique demands of diverse markets.
In June, BYD showcased its strength with **11 models** making it onto the sales leaderboard. Highlights included the **Dolphin**, which recorded over **24,000 deliveries**, its best performance in 18 months, and the **Sealion 05**, with **17,190** units sold. The company also celebrated the **Tai 03**, a compact SUV under its premium brand, achieving **12,017** sales in just its third month on the market.
Legacy automakers are facing challenges, with **Skoda’s Elroq** being a notable exception, approaching the **10,000** unit mark with **9,928** deliveries in June. In the year-to-date (YTD) rankings, the Tesla Model Y and BYD Song held the top positions, while the Model 3 slipped to **#4**, closely followed by the BYD Seagull.
Shifting Dynamics Among Electric Vehicle Manufacturers
The competitive landscape continues to evolve, with BYD doubling its sales compared to Tesla, which saw a **6%** year-over-year increase. Despite this growth, Tesla’s overall market share has decreased from **11.6%** in June 2024 to **8%** in June 2025. This ongoing decline raises questions about the Model 3’s ability to maintain a top position after consistently securing podium finishes since 2018.
In the realm of emerging players, **Leapmotor** and **AITO** are making their mark. Leapmotor’s sales reached approximately **46,000** units, solidifying its status as a leading Chinese startup. Meanwhile, AITO’s M8 model contributed to the brand’s **45,000** registrations, marking a new record for the Huawei-backed company.
Beyond the top brands, the **Ford F-150** and the newly launched **BYD Shark** are competing fiercely in the pickup segment. The Shark outsold the F-150 electric variant by about **700** units in June. Ford’s upcoming **Ranger PHEV** could shake up the market further, indicating a potential battle for supremacy in the midsize truck category.
As the electric vehicle market continues to expand, the interplay between established manufacturers and emerging competitors will shape the future landscape. With BYD leading the charge and Tesla adapting to increased competition, the next few months are poised to be pivotal in determining market dynamics as consumer preferences evolve and new technologies emerge.
