SHEIN has officially launched its inaugural Summer of Sport campaign, offering Canadians discounts of up to 50% on a wide range of activewear. The promotion, running from July 21 to August 31, 2025, underscores the brand’s commitment to providing stylish and performance-driven apparel as part of its expanding sportstyle category.
The Summer of Sport initiative aims to position SHEIN as a leading destination for versatile and fashionable activewear. The collection features high-performance leggings, tennis skirts, gym sets, running layers, and recovery wear. These items cater to diverse customers, including women, men, curve, and kids’ ranges. According to Shirley Yuan, head of marketing at SHEIN Canada, “We’re seeing customers blur the lines between function and fashion – and the sport category is one of our fastest-growing in Canada.”
In-Person Activation at National Bank Open
To enhance the promotion, SHEIN will host a unique activation at the National Bank Open in Montreal. Running from July 26 to August 7, this event will take place inside the Tennis Giant retail space, coinciding with the tournament’s excitement. Although not officially affiliated with the event, visitors will have the chance to experience SHEIN’s sport and tennis-inspired styles firsthand. Shoppers can touch and feel the fabrics, browse curated collections, and receive a complimentary SHEIN gift with their purchase, while supplies last.
Highlighting the connection between sport and style, Canadian tennis star Carson Branstine will make a special appearance on July 27 during Family Day weekend. Branstine, known for her impressive performance at Wimbledon qualifiers, embodies the spirit of SHEIN’s sportstyle movement, showcasing how athletic performance can seamlessly blend with contemporary fashion.
Expanding Sport Sub-Brands
SHEIN is also expanding its range of sport sub-brands, focusing on both performance and style. The collection includes:
– GLOWMODE: High-performance activewear featuring buttery-soft fabrics and four-way stretch.
– SHEIN SPORT STUDIO: Fashion-forward gear suitable for activities from running to weight training.
– MANFINITY SPORT: Sleek designs tailored for modern workouts, including compression wear and joggers.
– Seamluxe SHEIN Sport: Seamless, sculpting designs ideal for yoga and low-impact training.
– Powerista: Bold, trend-led sportstyle pieces designed to empower movement.
With its latest offerings, SHEIN invites customers to explore a diverse selection of activewear that meets both functional and aesthetic needs. Whether shopping online or visiting the Tennis Giant during the tournament, this summer presents an exciting opportunity to access SHEIN’s most dynamic sportstyle collection to date.
For further information or to browse the collection, visit https://onelink.shein.com/13/4rilpt39zm6y. SHEIN, headquartered in Singapore, continues to make fashion accessible through its innovative, on-demand production methods, ensuring that style and affordability go hand-in-hand.
