IDnow, a prominent identity verification platform provider in Europe, has announced the expansion of its executive leadership team. This development, revealed on July 9, 2025, includes the appointment of a new Chief Financial Officer, Chief Product and Technology Officer, Chief Commercial Officer, and a Board Advisor, all aimed at driving the company’s global identity innovation strategy.
Strengthening Leadership for Global Expansion
The newly appointed executives are Andreas Maueröder as Chief Financial Officer, Daniel Keller as Chief Product and Technology Officer, Phil Allen as Chief Commercial Officer, and Cassio Sampaio as Board Advisor. These additions underscore IDnow’s commitment to advancing its mission of providing AI-driven identity verification technologies, which are becoming essential for establishing trust in an increasingly digital world.
Andreas Maueröder brings over 20 years of international experience in finance and leadership. His previous roles include significant positions at EY, PwC, and Schörghuber Group, as well as a tenure as CFO at zooplus, where he facilitated pan-European growth. His expertise in operational excellence and team building will be crucial as IDnow aims to scale its operations.
Daniel Keller, with over two decades of experience at the intersection of product, technology, and business transformation, previously held senior roles at Microsoft and Onfido. His vision for integrating AI and machine learning into scalable platforms is expected to accelerate IDnow’s innovation efforts.
Phil Allen joins as Chief Commercial Officer, bringing more than 25 years of experience in digital identity and cybersecurity. His background includes leadership roles at Transmit Security and Ping Identity, where he focused on cloud-native solutions. Allen’s expertise will be instrumental in transforming trust into a key element of IDnow’s growth strategy.
A New Board Advisor to Guide Strategic Vision
IDnow also welcomed Cassio Sampaio as a Board Advisor. Sampaio is the former Chief Product Officer at Auth0 (now part of Okta) and has held leadership positions at Apple and DigitalOcean. His deep knowledge in identity and product innovation will support IDnow as it navigates the rapidly evolving landscape of digital identity.
“The world of identity and trust is developing very rapidly, and IDnow is well positioned to take center stage in helping enterprises navigate these changes,” said Cassio Sampaio.
IDnow’s renewed vision emphasizes embedding trust into every digital interaction. The company aims to move beyond traditional identity checks, helping leading enterprises establish ongoing trust throughout the customer lifecycle. As fraud becomes more sophisticated and compliance demands increase, IDnow’s proactive risk detection solutions aim to make identity a strategic asset.
Founded in 2014, IDnow has established itself as a key player in the European digital identity landscape. Its technology simplifies risk management and enhances user experiences while ensuring compliance with regulatory standards. As the company implements its strategic vision, IDnow is poised to shape the future of identity verification in a complex global digital economy.
IDnow operates offices in Germany, the United Kingdom, and France, and is backed by prominent investors, including Corsair Capital and Seventure Partners. Its diverse client portfolio spans various industries, including financial services, telecommunications, and gaming, reflecting its broad impact on the digital identity sector.
