UPDATE: Ford CEO Jim Farley has just announced a significant investment in the iconic Mustang brand, despite a sharp decline in U.S. sales. In the first half of 2024, Ford sold only 23,551 Mustangs in America, marking a 14.2 percent drop compared to last year. However, Farley revealed that sales are thriving internationally, with more Mustangs purchased outside the U.S. than within.
This development is crucial for Mustang enthusiasts and the automotive market, as Ford seeks to secure the pony car’s long-term future. Farley stated in a recent podcast with The Verge, “Everyone wants to do a burnout,” emphasizing the Mustang’s appeal as a quintessential American experience.
Intriguingly, Farley noted that the Mustang’s locked ECU hasn’t deterred sales, although he admitted that his own son chose an older model over the latest S650 generation due to tunability issues. Recent breakthroughs from HP Tuners have cracked the ECU, potentially invigorating the aftermarket scene and leading to increased performance options for Mustang fans.
In addition to maintaining its classic appeal, Ford is reportedly considering expanding the Mustang lineup. Speculation includes a rumored Mach 4 sedan and a Baja-like off-roader, both of which could diversify the Mustang brand. A rendering of the four-door coupe was shown to select dealers, igniting excitement among automotive insiders.
Automotive News previously reported that the new models may feature an EcoBoost derivative developed in collaboration with RTR, a model that debuted earlier this year at the 2025 Detroit Auto Show. These expansions could attract new customers, especially as Ford positions the Mustang brand for a broader market.
Despite the shift towards electrification, Farley assured fans that the classic gas-powered Mustang will remain in production into the 2030s. He has previously stated that there will never be a Mustang EV, aside from the existing Mach-E crossover, which has sparked debate among enthusiasts regarding the future identity of the Mustang.
As Ford continues to innovate and adapt to changing regulations, including stricter emissions standards in Europe, there are discussions about introducing a hybrid powertrain for the Mustang. While some purists may view this as a compromise, it reflects a strategic move to keep the iconic brand relevant in a rapidly evolving automotive landscape.
With the Mustang’s future looking more secure than ever, Ford’s bold investment signals confidence in a brand that has become synonymous with American muscle. As new models and variations are teased, Mustang fans and potential buyers will be watching closely for further updates.
Stay tuned for more developments as Ford continues to unveil its plans for the Mustang brand, which could reshape the landscape of performance vehicles for years to come.
