BREAKING: The NFL has confirmed that Taylor Swift will NOT be performing at the 2026 Super Bowl halftime show, quashing months of speculation fueled by social media. Instead, Bad Bunny is set to headline the event at Levi’s Stadium on February 8, 2026.
Sources close to the NFL and its partner, Roc Nation, reveal that Swift was never a serious contender for the prestigious performance slot. An insider stated, “Never had a single serious conversation,” emphasizing that the entire buzz surrounding Swift’s potential appearance was merely “fan-driven, not fact.”
This announcement comes on the heels of NFL Commissioner Roger Goodell sparking curiosity during a recent interview on the “Today” show, where he deferred questions about the halftime show to Jay-Z, whose Roc Nation oversees these performances. According to insiders, “That’s who Jay-Z wanted, and that’s who Jay-Z got,” referencing Bad Bunny’s confirmed role.
Further dispelling rumors, another source clarified, “She didn’t call the NFL, and they didn’t call her. She’s focused on her new album and her wedding. She didn’t want them, and they didn’t want her this year.” This starkly contrasts earlier claims that Swift walked away from negotiations over disagreements about performance rights and promotional inventory.
Insiders had previously suggested that Swift sought full ownership of her performance and advertising rights to promote her projects, with one source stating, “Taylor knows her worth. She knows the kind of ratings she brings, the global attention she commands.” Another source reiterated her position, saying, “She wanted a deal that reflected her value.”
The decision to go with Bad Bunny marks a significant move for the NFL, aiming to attract a diverse audience while maintaining a fresh approach to the highly-anticipated halftime show. As the countdown to the Super Bowl begins, fans can look forward to an electrifying performance from the global superstar.
Stay tuned for further updates as the NFL prepares for what promises to be a thrilling Super Bowl LX.
