UPDATE: In a major development for the sports betting landscape, EveryMatrix has just announced an expansion of its partnership with UK operator BetGoodwin. This newly expanded agreement will equip BetGoodwin with a comprehensive turnkey sports solution, ensuring it stays ahead in the competitive market.
Under this expanded deal, which builds on a previous multi-year agreement established in 2024, BetGoodwin will now have access to a sportsbook tailored specifically for the regulated UK market. This comes at a critical time as BetGoodwin continues to grow its popularity among UK bettors.
EveryMatrix’s platform is set to cover over 200,000 live events monthly, offering up to 800 live markets on fixtures from the English Premier League alone. The turnkey solution includes cutting-edge features like pre-live and live Bet Builder across eleven sports, as well as various cash-out options and an Odds Boost feature. These enhancements aim to elevate the betting experience for users, making it more dynamic and engaging.
In addition to its sports betting capabilities, EveryMatrix is providing BetGoodwin with an innovative horse racing product. This feature will deliver a comprehensive service covering over 10,000 races each month from more than 20 jurisdictions worldwide. The integration of livestreaming and EveryMatrix’s extensive tech stack will further enhance the user experience, offering dynamic cross-product bonusing and automated pricing tools.
BetGoodwin, recognized as one of Great Britain’s top 20 operators, is poised to benefit significantly from this partnership. The company is now part of an elite group of UK partners with EveryMatrix, joining others like BetTom and Octobet.
Officials from both companies are expressing enthusiasm about this milestone agreement. Ebbe Groes, co-founder and CEO of EveryMatrix, shared his excitement, stating, “We are thrilled to support one of the UK’s leading sports betting brands with a world-class sportsbook. We believe this will drive substantial value for their customers and their business.”
Echoing this sentiment, Julian Head, CEO of BetGoodwin, described the collaboration as a “milestone launch.” He emphasized that EveryMatrix’s modern sportsbook will provide a feature-rich platform to enhance the betting experience for their customers, while the new horse racing product significantly strengthens BetGoodwin’s core offerings.
This announcement comes just a month after EveryMatrix secured the largest casino aggregation deal in its history with bet365, marking a period of rapid growth and innovation for the company.
As BetGoodwin prepares to roll out these enhancements, industry experts are keen to see how this partnership will reshape the competitive sports betting landscape in the UK. With the expansion of features and services, BetGoodwin is well-positioned to attract even more bettors and foster customer loyalty.
Stay tuned for further updates as EveryMatrix and BetGoodwin implement these exciting new developments, setting a new standard in the iGaming industry.
