Doritos and Hot Cheetos are set to introduce a new line of chips that will be free from artificial flavors and dyes. This initiative comes as part of a broader shift towards healthier ingredients in snack foods. The new product, branded as NKD (pronounced “naked”), will feature fan-favorite flavors, including Nacho Cheese and Cool Ranch, designed to appeal to health-conscious consumers.
According to a post on Doritos’ official X account, these NKD chips are not yet available in stores but can be pre-ordered at Walmart. While the new chips are described as appearing colorless compared to their classic counterparts, the brand assures fans that they will retain the same “bold flavor” that has made them popular.
The decision to remove artificial ingredients has generated mixed reactions among consumers. Some shoppers express skepticism about the new offerings. One user on X remarked, “If the Flamin’ Hot Cheetos ain’t staining my fingers red, I ain’t eating them,” highlighting a common sentiment that the visual appeal of snacks is an integral part of the experience.
Conversely, others welcome the change, emphasizing the health benefits of eliminating artificial additives. A supporter commented, “These NKD foods will be amazing! Those colors are very bad!” Significantly, another user celebrated the absence of artificial coloring, stating, “My prayers have been answered, Hot Cheetos without Red 40.”
While it remains unclear whether NKD will become a mainstream option or remain a niche product for health-focused consumers, the introduction has sparked debates about the essence of flavor in these beloved snacks. Some fans question if Hot Cheetos can truly deliver their signature heat without the iconic red dust that has defined them.
PepsiCo has not yet commented further on the launch or the consumer feedback surrounding it. As the snack food landscape continues to evolve, the reception of NKD chips will likely influence future product development in the industry.
The launch is anticipated to take place in March 2024, marking a significant shift for two of the most recognized snack brands globally. As consumers increasingly prioritize health and wellness, companies like PepsiCo are adapting to meet these changing preferences. With ongoing discussions in the online community, the future of Doritos and Hot Cheetos is poised to reflect broader trends in food consumption and health awareness.
