UPDATE: Atlantic City’s Borgata Hotel Casino & Spa has just unveiled a stunning new 25,000-square-foot gaming floor dedicated to popular Asian casino games. This move comes as the global casino market is projected to surge by $132.17 billion between 2024 and 2028, targeting travelers from Asia who are keen on diverse gaming experiences.
The new gaming section features fan-favorite games such as Pai Gow Poker, Sic Bo, and Baccarat, catering to an influx of Asian gamblers anticipated in the coming months. With the summer season fast approaching, Borgata is positioning itself as a premier destination for high-stakes gaming.
In a bid to enhance the experience for Asian visitors, Borgata, operated by MGM Resorts International, has recruited casino staff fluent in Mandarin, Cantonese, Korean, and Vietnamese. The design of the new space incorporates traditional Asian elements, including the auspicious colors of red and gold, believed to bring good fortune.
“From lucky colors and patterns, symbolic imagery for good fortune and refined woodworking and craftsmanship, our design team took every element into consideration in delivering on the splendor our guests have come to expect,” said Niklas Rytterstrom, Borgata Hotel President and COO.
Additionally, a newly opened pan-Asian fusion restaurant, Noodles, is now located on the casino floor, allowing guests to enjoy traditional dishes like Chinese barbecue, seafood, and hand-pulled noodles during gaming breaks. The restaurant previously operated at the Bellagio Hotel in Las Vegas before its renovation.
The dining experience is enhanced with a drink menu featuring traditional Asian flavors such as sake and lychee, along with a unique alcoholic boba tea. The B Bar within the casino also showcases premium Japanese whiskies, elevating the overall allure of this new gaming destination.
This strategic expansion comes as the Asian luxury gambling market continues to grow, with recent data revealing that it is worth over $104 billion, accounting for 23% of global gambling revenue last year. U.S. casinos are now seeing a significant uptick in Asian gamblers eager to explore new venues.
As the competitive landscape heats up, Atlantic City emerges as a potential hotspot for elite gamblers, who are likely to travel between major cities and luxury hotels that offer these exciting casino games. With major U.S. chains also investing in markets like Macau, the potential for growth is substantial.
“We believe the Chinese economy will grow, and the Macau market will grow as well,” stated Robert Goldstein, CEO of Las Vegas Sands, during a recent earnings call. He projected that gross gaming revenue in Macau could exceed $30 billion in 2025 and continue its upward trajectory.
As Atlantic City readies itself for the influx of Asian tourists and gamblers, all eyes will be on how these new offerings at Borgata will reshape the landscape of U.S. gambling. This development is not just a significant investment in the casino industry; it is a clear indication of the evolving tastes and preferences of today’s global travelers.
Stay tuned for more updates on this developing story as the summer season approaches and the new gaming floor opens its doors to eager visitors.
