The NFL showcased a surprising blend of pop culture and football during the recent game between the Los Angeles Chargers and the Tennessee Titans. After Chargers quarterback Justin Herbert threw a 19-yard touchdown pass to receiver Quentin Johnston, the network played Madison Beer‘s latest single, “Yes Baby,” creating an unexpected yet delightful moment for fans and viewers alike.
The incident occurred on November 2, 2025, as the Chargers secured a 27-20 victory, inching closer to a potential postseason berth. Herbert’s performance was noteworthy; he completed 19 of 29 passes for a total of 250 yards, alongside two passing touchdowns and one rushing score. The timing of the song, which had recently been released, added a personal touch, as Beer is currently in a relationship with the star quarterback.
In a recent Instagram Live session, Beer reflected on her surprise at the song’s inclusion during the broadcast. “When I was watching football last week, it was just like [as usual]. But then I was like, what the hell? What the hell? I had no idea they were doing that [playing my song]. It was so cool,” she expressed, laughing at the unexpected recognition.
Echoes of Taylor Swift’s NFL Presence
The moment drew comparisons to pop superstar Taylor Swift, who has made headlines for her appearances at NFL games while dating Kansas City Chiefs tight end Travis Kelce. Swift’s visibility at games has led to extensive media coverage, with networks frequently highlighting her during broadcasts, particularly when Kelce makes a play. Some analysts and players have voiced concerns over the amount of airtime dedicated to Swift rather than the game itself.
On their “New Heights” podcast, Travis and his brother Jason Kelce remarked that the NFL might have been “overdoing it a little” with the Swift coverage. Former NFL player Rob Gronkowski also commented on the situation, stating that there was “too much Taylor Swift” on television during Chiefs games, echoing sentiments from fans who felt the focus strayed from the sport.
While Beer’s moment did not reach the same level of saturation as Swift’s coverage in 2023, the NFL clearly recognizes the influence of pop culture on its audience. The network’s choice to feature Beer’s music serves as a reminder that the intersection of entertainment and sports can yield significant engagement and excitement.
As the relationship between Beer and Herbert continues to develop, this crossover moment may herald further collaborations between sports and music, with the potential for more memorable experiences for fans. Given the enthusiastic response to Beer’s song during the game, it is likely that the NFL will seek to harness this blend of pop and football in the future, capitalizing on its success in drawing in diverse audiences.
The combination of sports and music has always resonated with fans, and as the NFL continues to explore these connections, moments like this one will likely become more commonplace. For Madison Beer, this unexpected recognition may pave the way for a deeper involvement in the sporting world, much like the enduring presence of Taylor Swift in the NFL spotlight.
