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Behr Unveils Bold Color of the Year for 2026: Hidden Gem

As the paint industry gears up for its annual unveiling of the Color of the Year, Behr Paint Company has introduced a striking hue for 2026: Hidden Gem. This deep, smoky jade tone is poised to shake off the dominance of neutral palettes, offering homeowners a sophisticated yet bold option for their interiors.

In August and September, leading paint brands announce their Color of the Year, setting the stage for trends in home design. Behr’s Hidden Gem (N430-6A) reflects a shift in consumer preferences towards richer colors that evoke personal expression and creativity.

The luxurious smoky jade tone combines opulent green with subtle gray undertones, making it a versatile choice for those looking to enhance their spaces without overwhelming them. According to Behr’s Vice President of Color and Creative Services, Erika Woelfel, “Hidden Gem captures… an unexpected sense of wonder to everyday spaces.”

Research by Behr indicates a significant change in consumer attitudes towards color. Over half of Americans, approximately 58%, believe that a room painted in Hidden Gem would be captivating. Furthermore, 67% of surveyed individuals noted that this shade could lend a unique and timeless quality to any environment.

“Color holds the power to express who you are,” stated Andy Lopez, Senior Vice President and Head of Global Marketing at Behr Paint Company. He emphasized that Hidden Gem empowers individuals—whether DIY enthusiasts or design professionals—to create spaces that reflect their personality and offer lasting value.

Exploring Behr’s 2026 Color Trends Palette

The introduction of Hidden Gem is part of Behr’s broader 2026 Color Trends Palette, which includes a mix of warm, earthy tones and vibrant jewel colors. This selection aims to create cocooning yet playful environments. Among the featured colors is Terracotta Urn (PPU2-12), a sophisticated alternative to traditional pastels, offering a luxurious take on spring’s typical pinks.

For those who prefer a more understated approach, the palette also features shades like Wheat Bread (720C-3) and Dainty Lace (MQ3-11), which provide a warm, airy feel without relying solely on neutrals. This versatile color collection underscores Behr’s commitment to balancing timeless elegance with contemporary style.

Bringing Hidden Gem into Your Home

While some homeowners may hesitate to commit to a full paint project, there are numerous decor options that can incorporate the rich green of Hidden Gem into living spaces. Decorative pieces such as a textured bud vase in a deep peacock green or a cozy alpaca throw can elevate a neutral design scheme without the need for paint brushes.

As Behr’s Color of the Year for 2026, Hidden Gem signals a move towards deeper, more engaging colors in home design. With its potential to inspire creativity and personal expression, this shade may well redefine how we think about color in our living environments. As we anticipate the upcoming trends, it appears that the era of bland neutrals is giving way to a vibrant palette rich with character.

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