The head of HBO Max Global Andy Forssell has confirmed earlier reports that WarnerMedia’s new subscription streaming service HBO Max will officially launch in Latin America next year. The service debuted in the US in May and will be expanding to Latin America as well as to Europe in the second half of 2021, said Forssell at the online Web Summit event, adding that “by the end of the year both of those regions will be very active.” He also noted that HBO Max plans to eventually expand to 190 countries, without specifying a time frame.
HBO Max features some 10,000 hours of content, including the entire catalogue of HBO services, plus a number of new Max Originals. consumption of content has gone way up. Forssell added that during lockdown HBO has seen 60 percent more consumption on a per-user basis than in the quarter before the pandemic.