Middle East & Africa PC Monitor Market Suffers Slight Dip, but COVID-19 Outbreak Drives Strong Increase in Consumer Demand

Middle East

Dubai – PC monitor shipments to the countries of the Middle East and Africa (MEA) declined 1.0% year on year (YoY) in Q1 2020 to total 1.1 million units, according to the latest insights from global technology research and consulting firm International Data Corporation (IDC). However, the firm’s Quarterly PC Monitors Tracker reveals that the value of shipments increased 9.9% over the same period to total $193.27 million.

The growth in the market’s value can be attributed to currency depreciations against the U.S. dollar in many countries across the region. The relative increase of the dollar versus local currencies caused prices to rise, while an increase in shipments of gaming monitors—which have a higher average selling price—also served to boost the market’s value.

“The decline in shipments stemmed from the production shortages experienced by ODM (original design manufacturer) and OEM (original equipment manufacturer) factories in China as a result of the COVID-19 pandemic,” says Nourhan Abdullah, a senior research analyst at IDC. “Supply-chain disruption was experienced across all brands, while this was further compounded by a distortion in demand due to the drop in market spending on the technology.”

The commercial side of the market is suffering due to the lack of governmental deals currently taking place, the cancellation of IT projects, and the fact that many businesses are postponing IT renewals in an attempt to cut costs. However, the consumer segment saw a 25.2% YoY increase in units—together with a corresponding increase in unit share from 30% in Q4 2019 to 36% in Q1 2020—as a result of work-from-home policies and the implementation of elearning processes. This jump in consumer demand caused a notable increase in online sales and a surge in gaming monitors thanks to shipments from Dell, MSI, and TPV to the region in Q1 2020.

In terms of the vendor rankings, Dell maintained its position as market leader and increased its unit share to more than 30%. HP Inc. lost share to other brands but retained second place, followed by Lenovo in third.

For more information about the event, please contact Sheila Manek at smanek@idc.com or on +971 4 446 3154.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC

IDC in the Middle East, Turkey, and Africa

For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insight with an international perspective to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.


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